Aujourdhui.com opens 2012 by reaching an exciting milestone. The well-being portal’s video channels on YouTube has reached a total of 2.5 million views in the first week of January 2012. The Aujourdhui.com portal was launched in 2007, and its YouTube channel was launched concurrently as a means to complement and promote the brand.

"The key to the channel’s success? Not only are the videos fun and interesting, but people also learn to take care of themselves by looking after their health and well-being,” muses founder and Special Projects Manager Philippe Monteiro da Rocha. “There are exercise and cooking demos, which everyone loves. There are exclusive interviews with experts in well-being and health, which you can’t find anywhere else. There’s something for everyone. Video on the Internet is now an integral part of the way people find information and entertainment."

The Aujourdhui.com video channel on YouTube has reached 1.5 million views. Aujourdhui.com also manages YouTube video channels for their catalogue of premium coaching programs, each featuring an expert weight loss coach. The YouTube channel for Savoir Maigrir with Jean-Michel Cohen has already reached 985,000 views; MentalSlim with Jean-Michel Gurret, 91,000 views; and Méthode Montignac with Sybille Montignac, 52,000 views.

In addition to YouTube, Aujourdhui.com also boasts a dedicated branded video portal, at video.aujourdhui.com.
Explore:
Aujourdhui.com on YouTube: http://www.youtube.com/user/aujourdhuivideo

Last December 2011, French Doctors Jean-Michel Cohen, Claude Chauchard and Yann Rougier met with Anxa team members in Anxa RHQ to formalize their partnership and goal of bringing their coaching expertise in health, well-being, and nutrition to the world.

"We are also unveiling a new tagline for Anxa," says CEO Fabrice Boutain. "This version is more in line with Anxa's and the French Doctors' vision to offer everyone the chance to live a full and happy life. We now encourage them 'Eat Healthier, Live Longer, and Love Better' with us!"

This new tagline also underlines the different specialities of each of the French Doctors. Dr. Cohen is a leading expert on nutrition and weight loss in France, while Dr. Chauchard has authored 10 books and maintained an international practice on anti-aging. Lastly, Dr. Rougier is a highly regarded as one of the top 10 distinguished neuroscientists in the world, specializing on the emotions of people and its effects on their health and relationships.

"People can soon look forward to accessing the French Doctors' expertise in health and nutrition alongside Anxa's expertise in personal development, customer service and technology. We are all excited for this online revolution!" Boutain shares.

The French Doctors catalogue will be released on the Anxa Coaching and Community Technology (AcCT) platform worldwide, starting with Asia and the US in 2012.

Anxa celebrates a milestone figure at the start of 2012 by reaching 1 million smartphone application downloads. The IQ Test app is Anxa's runaway hit, accounting for almost half a million downloads since the company released the app, its first foray into mobile apps, in 2008.

"Mobile is the future; it’s really changing the way we are using the Web," says General Manager Christophe Boutain. "That’s why it’s important that we establish the presence of our brands and our coaches in mobile apps. Not only that, but it’s also the next frontier in generating leads."

In 2008, Anxa launched its first smartphone app by porting its popular Web IQ test for Apple’s popular iPhone device. Anxa since developed a variety of apps related to well-being for Apple’s proprietary iOS platform, which also runs on the iPod touch and iPad. In 2010, Anxa also delved into apps for Android-powered devices, also starting with the IQ test.

To date, Anxa has 61 apps on the App Store and 11 apps on the Android Market, available in 8 languages. Among the apps Anxa has also developed are coaching apps to allow subscribers to follow their coaches, and Actipod, which turns one’s phone into a pedometer and syncs data online.

Experience it for yourself. Simply search “Anxa” in the App Store or the Android Market.

The groove of the 70's was6 definitely alive during the Anxa Christmas party held last December 1. Team members from RHQ, Paris, and Montpellier offices arrived at the Bellevue hotel dressed in their grooviest disco outfits, adorning afros and too much polyester. Of course, the night got even better thanks to the surprise performances by the founders Fabrice and Christophe Boutain and Philippe Monteiro da Rocha as the Bee Gees and other members of the team.

The whole event was streamed live via Ustream and shared with the Paris and Montpellier offices, whose members also came to work in costume! The night was a roaring success with everyone toasting to 2011 and showing how Anxa stayed alive and kicking!

This year's All Hands Meeting was well recieved by Anxa employees, as the founders discussed our triumphs despite the challenges experienced at the beginning of the year. The founders called on representatives from each team, ranging from the Tech team to the Welcommunity team. Each manager described the achievements their team has reached and lauded the efforts of all their members. Representatives for each of Anxa's key markets - France, the Philippines, and soon China-- were also on hand to give the team a snapshot of 2011.

In the end, it was clearly seen that there is nothing a positive team spirit, and hard, hard work cannot accomplish. Anxa is wrapping up 2011 with a bang!

Last December 13 marked the release of the Philippine market's first ever Groupon deal. The Bon Appetit Diet was offered to Filipinos at 75 % off (3 months at Php 990.00).

The initial acquisition project proved to be a boon with over 170 Groupons sold to date. This bodes well for the official launch of the Bon Appetit Diet with Dr. Jean-Michel Cohen on January 2012.

This month, Aujourdhui.com welcomes Marion Kaplan to our team of coaches. Marion Kaplan is a bionutritionist, specializing in gluten and lactose intolerances. According to Kaplan, most people are either lactose or gluten intolerant. In her book, Alimentation Sans Gluten ni Laitage, Kaplan provides readers with simple and practical solutions for dealing with these intolerances.

Last week, Aujourdhui.com sponsored the “Congres Therapies Quantiques”, organized by Marion Kaplan herself. This conference was attended by doctors and wellness experts from all over the world. Among these professionals were Dr. Rupert Sheldrake, an English biologist; Emmanuel Ransford, physician and researcher of morphic vibrations; and Dr. Olivier Soulier, researcher of microbes.

In order to keep abreast with technology, Anxa.com has partnered with Microsoft to implement Microsoft’s SQL Server 2008 R2, a set of tools ready to help users make the most of information derived from our websites . With this technology, Anxa is able to provide better customer service thanks to Microsoft’s SQL Server 2008 R2’s ability to manage sizable amounts of information and increase efficiency.

January 2012 will mark the official launch of Dr. Jean-Michel Cohen's Bon Appétit Diet in the Philippines. This is the first international version of Dr. Jean-Michel Cohen's famous Savoir Maigrir program and the first foray into the Philippine market for Anxa.

After many months of translating, editing and quality control, the content team has successfully finished the project, and the design and tech teams brought it to life. The sales and marketing people have also been hard at work forming prospective partnerships with agencies that share our vision and values. This much anticipated launch has already attracted more than a thousand inquiries on the program, including a following of a little over a hundred Facebook fans and a handful of followers on Twitter.

So what's the next step? Well, the entire international team has taken on call center training, including actual live sessions with prospective clients to prepare them for the launch in 2012. This is part of Anxa's vision of keeping the customers top of mind at all times, and providing them with the best service via various platforms.

Last August 23, 2011, the Bon Appétit Diet was awarded the front page of the Philippine Daily Inquirer’s lifestyle section. Writer Anne A. Jambora tells her readers all about the diet and why it will work for the Philippine market. Read all she has to say about losing weight and rediscovering the pleasure of eating here (http://lifestyle.inquirer.net/10767/it%E2%80%99s-not-the-food%E2%80%93it%E2%80%99s-how-you-prepare-it).

The good BAD Diet
JOYFUL HARVEST By Joy Angelica Subido (The Philippine Star) Updated August 09, 2011 12:00 AM

When you take pleasure in what you are eating, you can diet successfully," says Dr. Jean-Michel Cohen, French physician-nutritionist, bestselling author, and television personality. This is the basis of the Bon Appetit Diet (BAD.) While fad diets that involve tasteless food and limited choices can result in quick and dramatic weight loss, the excess pounds are, more often than not, quickly gained back.

"The idea here is learning how to use food correctly," explains Dr. Cohen who was in Manila recently. "We take into account different cultures and habits, and I am here to tell you that there is no room for guilt."

What exactly is the BAD diet? "The Bon Appetit Diet helps people make wiser choices," says Dr. Cohen. "By developing strategies to manage calories regardless of circumstance and situation, avoiding slips no matter how small, and learning how to develop one’s own diet and menu according to personal needs and tastes, the program teaches people to learn and adopt certain eating habits necessary for a better lifestyle and weight loss." Precisely because there are no restrictions, the diet is pleasurable. It employs a variety of ingredients, and may be enjoyed by the entire family. "There is no such thing as a miracle diet. There is only a well-balanced diet," adds Dr. Cohen.

"The good way to lose weight is not to starve," shares the doctor. "A diet does not need to be too restrictive; it is flexible so that you can eat what you want." It is a calorie-based diet plan that focuses on the consumption of nutritious, low- calorie meals. Feel like binging on a chocolate bar? Certainly, you can do so. Just remember to eat a low calorie meal later in the day so that you do not consume more calories than required. "I want people to like my diet. I don’t want to give them pain or misery," Dr. Cohen continues.

He enumerates the basic principles of the Bon Appetit Diet: "First, you don’t have to be hungry; second, you have to find pleasure in the food that you eat; and third, you have to lose the extra weight progressively. Finally, you have to reeducate yourself with respect to your eating habits. The time spent while gradually losing weight serves to prepare you to acquire good eating habits so that you will be able to stabilize your weight for life."

Perhaps, the revolutionary aspect about this diet latest regimen by Dr. Cohen is that it is an individualized coaching program that makes use of the Internet. The process begins when a participant fills up a questionnaire during the on-line registration so that his or her specific needs are determined, and a customized diet regimen can be devised. "The Bon Appetit diet is customized for each individual’s needs, and to further accommodate the differences in people’s capabilities and levels of discipline," relates Dr. Cohen.

Following successful enrollment in the program, a 'welcome video' has Dr. Jean Michel Cohen explaining the main principles of the program and his approach to weight loss. Following this, an individual will have immediate access to his/her account, weight loss plan and Dr. Cohen’s book. And to keep dieters on track, they will receive daily motivational video advice and email coaching from Dr. Cohen. The subscriber will have full access to meal suggestions and shopping lists that are set up two weeks in advance, so that a member has enough time to put together a meal plan. And should a participant have specific concerns or questions regarding issues that are not addressed in the coaching videos, he/she may email these to the coach and team of registered dieticians who monitor online subscriptions to the program. A reply from the team is forthcoming two days at most.-- Think of it as having access to your dieting coach every single day.

But for Filipinos, the good news is that Dr, Jean Michel Cohen’s Bon Appetit Diet will soon be available locally through BelleToday.com.ph. The website is a free online guide to a healthy lifestyle with a mission to provide an accessible, easy to follow online weight-loss guide for the modern Filipina who is eager for actual results. While "helping to educate women what it means to be healthy inside and out," it is an online community where women can share experiences and offer support. "The Bon Appetit Diet will be customized for Filipinos; with a diet plan using local ingredients to make local dishes," Dr. Cohen assures us. A team of qualified Filipino dieticians and nutritionists will provide vital support.

To check out the article itself, please click here.

The Bon Appétit Diet was officially introduced to Philippine press last July 28, 2011 at Old Manila, The Peninsula Manila during a press dinner with selected company representatives and journalists from top publications in the country.

Dr. Jean-Michel Cohen himself was present to talk about his widely acclaimed French diet. Always charismatic and charming, he spoke about all the benefits of dieting, the importance of finding pleasure in what you eat and the reasons why the Philippine market will accept and love his program. Everyone present showed great interest in what he had to say.

Among the attendees were: Cheryl Tiu, Managing Editor of Lifestyle Asia; Michaele Torres, Editor-in-Chief of Metro; Camyl Besinga, Managing Editor of Cosmo Philippines; Candice Lopes-Quimpo, Contributing Writer for Preview; Anna Jambora, Health and Food Writer for Philippine Daily Inquirer; and Joy Subido, Health and Food Writer for The Philippine Star.

To further emphasize the benefits of the program, everyone was served a 600-calorie 5-course meal following all the rules and guidelines of the Bon Appetit Diet. Needless to say, everyone was sufficiently shocked and impressed by the menu and its nutritional value.

All in all, the night was a great success! All the members of the press left with newly acquired knowledge on the Bon Appétit Diet and satisfied tummies full of yummy food.

Anxa.com, an online coaching and community management company for well-being resources that focuses on well-being and self-improvement, has recently deployed Microsoft SQL Server 2008 R2. This will help the organization to more efficiently address health and wellness concerns of individuals, groups and companies all over the world to ensure that they receive the right kind of information, motivation and community support to maintain a well-balanced lifestyle.

Anxa.com began by offering online services such as personal and career development tests and quizzes with the main business objective of engaging millions of online users in an automated manner yet retaining a highly personalized feel. Over the years, the company saw that its customers wanted more and more personalization and real human interaction, and eventually decided to expand its online services to include personalized coaching.

A large amount of user data is gathered by profiling the visitors who access their online sites. Users are asked to complete a series of personal questions and provide background data regarding their needs and concerns. Anxa had various database servers connected to web servers, and they also had other data mounted on other platforms, which made it difficult for the company to efficiently manage its information database and avoid system downtime. Anxa relied on proprietary and native reporting tools of different business systems to pull out information and trends which could result in long wait times to obtain relevant reports.

While Anxa has been operating on the Microsoft platform from the onset, the company considered upgrading its IT infrastructure to keep up with the rapidly evolving nature of technology and efficiently meet the demands of its clientele.

The company needed the right set of tools to facilitate more efficient customer servicing with an integrated IT infrastructure, and Anxa found that Microsoft has the exact solution to address these requirements. They engaged dB Wizards, a Microsoft Gold Certified Partner specializing in providing world-class solutions and services, to build a flexible, high-availability infrastructure that would help Anxa understand its clients and ultimately provide them with better products and services.

The project began with the deployment of Microsoft’s SQL Server 2008 R2, a complete set of enterprise-ready tools designed to help users derive the most value from information. It is a business intelligence tool that allows Anxa to consolidate its archive of information, simplify client profiling, and strengthen business continuity by gaining valuable insights from its database.

"Technology plays a crucial role in every industry and we at Anxa believe that choosing Microsoft as our partner to take on this endeavor was a natural choice, considering that Microsoft is a market leader with huge global reach and exceptional international knowledge to help us achieve our objectives," said Matthew Edmunds, Vice President for Marketing Operations at Anxa.

"Microsoft database management solutions provide enterprises with mission-critical functionality and reliability. By migrating to SQL 2008 R2, Anxa is now equipped with an optimized business intelligence platform which allows them to manage huge amounts of information, increase speed of time-to-market, produce comprehensive reports, as well as gain significant insights about the needs of the market," said Tovia Va’aelua, Server and Tools Business Group Lead, Microsoft Philippines.

"We are fully committed to help Anxa maximize its archive of information to ensure that the company stays in line with its business objectives – which is further self-improvement in the local market," added Va’aelua.

Since the company has already been using Microsoft technologies, it was easier for Anxa to leverage on the foundation to build a stable data warehousing infrastructure in order to centralize all information gathered from its own websites and from various 3rd party solutions and gain a better understanding of the complete life cycle of their customers and prospects.

Since the implementation of Microsoft SQL Server 2008 R2, Anxa has vastly improved the reliability of its infrastructure which greatly benefitted the company as a whole. Deploying Microsoft SQL Server 2008 R2 has enabled Anxa employees to easily determine business trends such as user demographics, most visited web pages, most popular packages and whether or not users click on advertisements. With this, Anxa is taking advantage of the capability to listen to its customers and identify their needs. Anxa now utilizes this information in developing personalized products and services in a much faster and more accurate manner.

"We are very pleased with the installation and deployment of our data warehouse simply because we now have a much more complete picture of our user behaviour, and more importantly, we can run custom reports and extract the exact information we need in 1/10th of the time that it may have previously taken. Microsoft and dB Wizards have helped us to establish an efficient data mining strategy, create a high-availability environment and improve responsiveness, which allow us to build appropriate offers to meet the specific needs of the market," concluded Edmunds.

Aujourdhui.com, Anxa’s online community portal for well-being, is on the last stretch of preparations for its annual Member’s Meet-Up on June 11 at Montpellier, France.

Members from the team and the various coaching programs will be flying in from all over the world and converging in the south of France. Celebrity coaches like Dr. Jean-Michel Cohen, Dr. Claude Chauchard, and Sybille Montignac will be present of course, to meet clients and give talks on their field of expertise.

While the team is keeping the specific events hush-hush, we can expect a lot of crazy, out-of-the-box activities, as well as learning and healing sessions on health, nutrition, and positivity. Members can also expect to see a lot of their online activities seeping into real life!

Says CEO Fabrice Boutain: "I am very excited about our upcoming members' meeting. The buzz is all about gamification, customer service and web-meets-world. Our clients will be in for a big, fun surprise!"

We can hardly wait! See you all there soon!

Aujourdhui.com is pleased to announce the launch of its latest premium coaching program, Dr. Claude Chauchard’s Chrono-Géno-Nutrition weight loss program. Having acquired the license in late 2010, the team behind the online well-being portal has since been hard at work adapting Dr. Chauchard’s anti-aging and weight loss program for the Internet.

Last April 28, 2011, Thursday, Aujourdhui.com held a press conference at the Hyatt Regency Paris-Madeleine to inform the media on this great new license. Journalists gathered at the Hyatt’s M Cafe at 9:00am to enjoy a breakfast created to the specifications of Dr. Chauchard’s program. This was followed by a press conference.

Guest speakers Jean-Noel Berenger, VP of Sales of Aujourdhui.com, and Jean-Michel Cohen, best-selling author and weight loss coach, were present to speak about the Aujourdhui.com brand and the benefits of promoting a weight loss program through the platform.

Succeeding them was Dr. Claude Chauchard. He spoke of his unique program that targets weight loss and anti-aging on a cellular level. Through a comprehensive food intolerance test, followers of his diet can identify which foods are okay to consume at the proper frequency and time of day to reach their goals of losing weight, looking younger and living better.

Dr. Claude Chauchard’s Clinique de Paris has been in operation for over a decade and has catered to a number of different celebrities and famous personalities. Aujourdhui.com is the perfect platform to present this diet to the public. With its weight loss and community tools, it can deliver personalized programs that are equally efficient and convenient to a larger number of people beyond the reach of his clinics.

"Our goal is to become the Facebook of Well-being"

Aujourdhui.com has generated 12 million euros by selling subscriptions to health plans and other programs. Its founder Fabrice Boutain, founder of the portal PageFrance, gives an update on its activities.

Posted on 10/02/2011

Launched in 2007, Aujourdhui.com is still a relatively unknown site. What is it?
Aujourdhui.com is the continuity of Anxa.com. The latter site was created in 2003, offering premium tests on psychology and brain maintenance. In 2007, we launched Aujourdhui.com as a woman’s well-being portal containing free content. Users can find information and coaching programs on seven different channels: weight loss, nutrition, cooking, psychology, shape & health, pregnancy, and mom & baby. Each program has a community where its members can exchange questions and encourage each other. Our goal is to be the Facebook of well-being.

Why this transition to free service?
We are not abandoning the premium programs. We have shifted to the freemium economic model. Customers can access limited free content for up to a few months and then are given the option to subscribe if they want to continue. 400,000 people subscribe to a coaching program on our site, including 80, 000 in the premium programs.

What are these coaching programs?
These programs are based on the weight loss methods of leading experts and nutritionists, of which we have the exclusive rights as Internet publishers. We operate with a licensing model in which 8 to 12 % of the annual sales is returned to them.

Speaking about freemium, the choice of offering free content isn't directly related with the development of advertising?
90% of our revenue comes from subscriptions, our original model. Even if there is advertising on our site, through partnerships with agencies, its share will never exceed 20% of our profits. Advertising cannot fund our offers even if the site attracted 1.5 million unique monthly visitors in late 2010.

Is you business profitable?
Yes, we’ve had a profit of 12 million euros in 2010 and we have been profitable since the beginning in France.

In France only?
We encountered difficulties abroad. After PageFrance [the French portal founded by Fabrice Boutain in 1996 and sold in 2000 to Spray / Lycos, ed], I aimed for an international business in the future. This is why we have chosen to base ourselves in London, with offices in Hong Kong. This proved to be a letdown and we have since moved to France, where we also hold offices.

You always have a team in Asia. What is its role?
This is the technical team, with 25 engineers who developed our community management technology. The technology helps in managing the conversations and exchanges between visitors in the site, identifying opinion leaders, animating the community and generating usage reports. We have also begun offering this technology to B2B brands such as Danone who want to create online communities.

Have you abandoned your international ambitions?
No, international development is our priority, but we are now more cautious. We're going to target China and the United States in 2012, accompanied by well-known doctors in these countries with whom we have signed exclusive licenses. These are two countries where obesity is a major issue. Afterwards, we will be focusing on two dozen more countries.

To do this, do you intend to raise funds?
Our development has always been solely on equity. For us to launch in China and the United States, we do not need additional resources. Beyond what has already been set, we may have to raise funds, for example by becoming an IPO.

Beyond Aujourdhui.com, are your programs available elsewhere on the Internet?
Yes, we have partnerships with several large white label portals, including Orange, Yahoo and L'Internaute [belonging to CCM Benchmark, the editor of the Journal du Net, ed]. These partnerships existed before Aujourdhui.com’s launch. It accounts for between 10 and 20% of our revenue.

Fabrice Boutain, 39, lives in France and Asia. An avid sportsman, he practiced athletics, including the pole vault with Jean Galfione. After graduating from the business school INSEEC de Bordeaux and finishing his studies in the U.S. (Ohio State University), he began working in Guangzhou, China in the international trading of raw materials, which allowed him to learn Mandarin . In 1997, he founded PageFrance.com, which was acquired by Lycos in 2000 via spray. In early 2003, while living in Asia, he founded Anxa.com.

Dear all, I would like to wish you an excellent Chinese New Year this February 3! 2011 will be the Year of the Rabbit and it is said to be a great year for well-being and social activities. 2010 was a fantastic year for our company Anxa.com - Aujourdhui.com We grew from 65 to 100 employees and I am very proud of our team performance and strong culture. Our growth and performance in the last 3 years were amazing and it is our goal to revolutionize the Nutrition-Well-Being-Heath online world. We released ALL our figures during the Anxa 2010 All Hands Meeting, including how we reached almost 100,000 subscribers at 15 Euros a month. You may watch the videos for our key numbers as well as the 3 reasons why we sell coaching programs and why our business is booming. You may also read a transcript (in French) of the videos on my blog. This post garnered hundreds of comments from our community of clients! OUR VISION IS SIMPLE: WE WANT TO BECOME the FACEBOOK of Well-Being; the online well-being REFERENCE connecting the best authors and coaches with their users through the AnxaPlatform. We have been doing it in France for the past 10 years. Thus, our goal for the next 10 years will be to look for the best partners all over the world and to open in 20 countries. We will be sharing our expertise and technology for community management, engagement and gamification. Thank you ALL for being great team mates and partners. We are building together the strongest eco-system to make our world a healthier and better place. Lastly, we are participating in the annual Well-Being Congress in Paris from February 3 to 7. For those of you who are able, please come visit us! You may find out more about it on Anxa.com as well as read the latest news and press releases about the company. Fabrice Boutain, Chief Executive Officer

Anxa’s well-being community portal Aujourdhui.com will be joining the Salon du bien-être. Also present in the weeklong exhibit will be Aujourdhui.com’s celebrity coaches and various members of the community.

This Salon du bien-être, will be held in Paris from February 3 to 7, 2011 at the Porte de Versailles. The exhibit will be a relaxing getaway and an opportunity to discover and interact with key players in the well-being market.

Community members and clients of Aujourdhui.com have been invited to this event to share their experiences as followers of the chosen program and as opinion leaders within their communities.

Best-selling authors and renowned diet coaches such as Jean-Michel Cohen, Sybille Montignac, Yann Rougier, Jean-Michel Gurret, Claude Chauchard, Patrick Serog, Daniel Sincholle and Alessandra Moro-Buronzo will also be present at the Aujourdhui.com booth. They will be there to meet their communities and answer any questions their members might have.

Lastly, Fabrice Boutain, CEO of Aujourdhui.com, and the team behind the portal will be there to share and promote their passion for Well-Being.

The Aujourdhui.com booth location:
Porte de Versailles - Hall 2.2
Stand A7/B8
Maps available at the exhibition entrance

Coach appearance schedule:

Thursday, February 3, 2011	Claude Chauchard, nutrition expert Jean-Michel Cohen, nutrition expert Daniel Sincholle, pharmacologist and expert in herbal medicine
Friday, February 4, 2011	Yann Rougier, nutrition expert and founder of Forté Pharma Laboratories Patrick Serog, nutritionist
Saturday, February 5, 2011	Jean-Michel Gurret, EFT practitioner and diet coach Alessandra Moro-Buronzo, naturopath Chat with Sybille Montignac, daughter of the founder of the MontignacMethod and      state-registered dietitian

In celebration of the holidays and the wonderful year that was, Anxa threw a magnificent Christmas party for all of its employees. In the grand ballroom of the Bellevue hotel, the Anxa team members ate, drank and boogied the night away!

The party kicked off on a very promising note. Anxa’s three founders, Fabrice Boutain, Christophe Boutain and Philippe Monteiro da Rocha gave a retrospective presentation of all the team’s accomplishments for 2010. From a great first quarter which included the release of our coaching program applications on both the iOs and Android platforms, the release of our 8 core values, and new licenses signed, everyone present was made to feel proud of a job well done.

Anxa: 2010 Retrospective - PART 1	Anxa: 2010 Retrospective - PART 2
Anxa: 2010 Retrospective - PART 3	Anxa: 2010 Retrospective - PART 4

While it is always good to look back, the team was also reminded that we must keep moving forward. CEO Fabrice Boutain introduced his plans for the coming year, starting with the question "Why do we sell coaching programs?" More than knowing what we do, success comes from believing in WHY we do what we do. With big plans for 2011, the founders of Anxa reminded each person present of their purpose in the company and their contributions to its mission.

This wonderful and motivational presentation set the mood for the rest of the night. Everyone was in high spirits as friendships were formed over good food and wine, and bonds were strengthened with exciting games and contests. The whole night embodied the true spirit of the holidays.

Anxa wishes you the happiest of Holidays this 2010 and an amazing year ahead!

Following the release of Anxa's iPad application for Savoir Maigrir on the Apple App Store, Anxa has also launched its coaching applications for La méthode Montignac with Michel Montignac and MentalSlim with Jean-Michel Gurret. With the fairly recent launch of the iPad by Apple, the company saw the development of compatible apps as a priority to provide their customers with the best and most comprehensive service possible. As a result, they created these universal apps that are compatible with and can be downloaded to the iPhone, iPod Touch and iPad.

The updated versions of the apps offer the same extensive content with a new design. Using a more user-friendly interface, Anxa hopes to provide a more enjoyable experience when following its coaching programs. Users are given two options for the app: the free version and the paid version. In addition to the diet profile and results, option to view the community forums, and embedded videos available on the free version, clients have access to their personal account, meal plan, recipe database, coaching tools and videos, a blog updater, weight graph, option to post on the forums, and profile page upon purchasing the paid applications.

Anxa remains at the forefront of technological developments to achieve their mission of encouraging their members, clients, partners and employees to live better together.

		Anxa’s 8 Core Values Rencontre Nationale 2010 Swimming with the Sharks! Anxa Steps Up Shop ‘til you Drop Anxa ACCTS up on the      iPhone
Anxa’s 8 Core Values is the definitive list of principles that guides every member of the team and of company as a whole. Company values have long been part of corporate life, but in the case of Anxa, the company took its cue from young, progressive and radical companies like Zappos and Amazon. In these companies, the values are not just meaningless plaques on walls, but dynamic and relevant articulations of the company’s true nature. So why does Anxa have 8 core values, and not say, 10 or 3? The number 8 represents happiness and good fortune in Chinese culture, and this is very indicative of Anxa’s priorities, starting with the very first one: 1) Sharing our Happiness with our Communities Anxa’s primary goal is to ensure the long-term happiness of each of its three core communities: Anxa team members, authors and experts, and customers. As such, we orient every aspect of our work towards community management and take great care and consideration in creating fruitful and longstanding relationships with every member of every community. Putting a premium on happiness entails us to try out inventive ways in measuring and promoting it to our different communities. From providing team members with free access to life coaching programs to giving the full spectrum of community management for each brand and program, Anxa’s services can only exist if these three groups are satisfied and involved in the quality of offerings and customer service. 2) Do more with Less Anxa looks up to several role models for business, culture, and service. Our biggest influences are companies like Zappos, Amazon, and Google. These brands are known for their unique take on corporate culture and customer service, all under the belief of doing more with less. Like those companies, we here at Anxa take on every endeavour with a goal of greatness in sight and strive to do our very best in order to achieve it. Anxa team members are called to always "do more" and never settle for "good enough". Our mindset is such that our work is never finished and we are never satisfied. 3) Be Passionate for Well-Being and Sports The founders of Anxa are former athletes, as are many others in its ranks. This nurtures a strong sports culture among the team members, which champions the values of effort, passion and self transcendence; it also reinforces the belief in coaching as a way to develop people. Well-being is also a value that goes hand-in-hand with athleticism and sports. As we prioritize commitment and discipline during work, we also value personal time and creating a relaxed and centred frame of mind. Anxa instils this value to the team by helping them gain access to gyms and spas, encouraging them to get the most out of their rest periods, and spending quality time on weekends with their family. 4) Focus on Personal Development The company's catalogue of personal development tests are made available to employees in order to give them the opportunity to know themselves better. Under the program "Wheel of Life", the company provides each employee access to a qualified psychologist for personal assessment (family, hobbies, career, money, etc.). All this is done in an effort to assist in the continuous improvement of every member and their growth. As Anxa nurtures every individual’s personal development, the company also dares them to be different, to think out-of-the-box, and to come up with ideas that are unexpected, fun, and yes, even a little crazy. Read more. 5) Communicate, Share, and Collaborate On a personal level, Anxa encourages its teams to strive for transparency and disclosure. It encourages them to use social networks and to get involved with social organizations in their free time. On a professional level, all development projects are undertaken in a collaborative way: employees are called to commit and share essential elements in order to ensure effective communication, rapid integration into the team, and the success of every project. 6) Develop a Taste for Travel and Asia Anxa was founded in Hong Kong, the world capital of Feng Shui, and has its main production centre in Asia. Anxa members are all great travellers and are open to other cultures. As a symbol of that spirit of adventure, each year, the company takes its new colleagues to swim with the magnificent whale sharks of Donsol, 5 hours from Manila. 7) Promote Positive Team Spirit and Family Values As a team, Anxa strives for a common goal and works together to achieve it. As a family, we look out for each other and encourage creativity in each person's dreams and ambitions. Take together, this creates a positive environment that lets people speak their mind and allow innovations that push our goals and take our team forward. Taking to heart the Law of Attraction, we have learned to focus on our objectives clearly, creatively, and with intent, in order to bring them to reality. Team leaders are called to lead by example, as we believe this sets the standard for excellence in every aspect of our various endeavours and denies any room for mediocrity in our vocation. We believe that this kind of environment helps mould individuals to take a proactive approach to work and create effective and harmonious relationships with their peers. In Anxa, every success is regarded as team victory. 8) Remember it’s always Day 1 and Cultivate Respect We take on every day as a brand new start, asking ourselves how to make our work better, faster, and stronger. We keep in mind that every day is Day 1 and anticipate every new challenge that comes our way. We never settle for what was done before and continually push ourselves to dream bigger and do better. Although Anxa dreams big, we keep our feet on the ground. We acknowledge that despite all our efforts, expertise, and experience, there will always be challenges that will seem insurmountable if we face them alone. Employees are encouraged to ask for help and seek advice as everyone has something unique and useful to contribute. We believe that this helps cultivate respect and understanding among ourselves and everyone else that we deal with, including competitors. Read less. Rencontre Nationale 2010 Aujourdhui.com celebrated its first ever Recontre National in Montpellier, France. Together with partners Editions Leduc, Savoir Prod, and Zen Pro and the hundreds of community members and clients, the Aujourdhui.com team celebrated a weekend of well-being and happiness. Join the fun. Swimming with the Sharks! Last April 23 to 24, the Anxa Team embarked on an exciting journey to Donsol to swim with the majestic whale sharks. Every moment was an adventure, from the plane ride to the resort to finally coming face to face with the largest fish in the world, the whale shark. It was a great weekend filled with laughter, amazement, new experiences and good, clean fun! Let’s go fishing! Anxa Steps Up Anxa calls on all their employees to step up as they officially launch their office Fitbug competition. A Fitbug is a USB-pedometer that connect you with your team with real time ranking and friendly competition. All team members from France and Asia are participating in the continuous event. Take a hike! Shop 'til you Drop Always striving to provide their members and clients with the highest quality service, Aujourdhui.com has officially launched their e-commerce site to provide their communities with a complete and comprehensive experience in their coaching program of choice. In the Aujourdhui.com shop they will find a vast array of products that will help in weight loss, fitness, and a healthy lifestyle. Check out the goodies on sale. Anxa AcCTs up on the iPhone The company recently released its ACCT applications for the iPhone. Clients can now access their premium coaching programs on-the-go! Some of the titles include Jean-Michel Cohen’s Savoir Maigrir and Michel Montignac’s Methode Montignac. Download them now!

From May 22 to 24, 2010 in Montpellier, one of the larger cities in the south of France, history will be made. Aujourdhui.com will be launching their yearly Rencontre Nationale (National Meeting) that weekend on the campgrounds in the city.

Since its launch in mid-2007, Aujourdhui.com has strove to enhance the online community experience. Every year, members of the team meet with members of the Aujourdhui.com community, typically over dinner parties or weekend lunches. This time around, the team felt that it was time to see things on a larger scale and reach out to more members. Hence, the idea of the 1st Rencontre Nationale was born.

These past few months, the team, alongside its members, has been hard at work planning the activities, games and workshops. Coaches and experts from Aujourdhui.com’s premium coaching programs such as Jean-Michel Gurret and Sybille Montignac will also take part in the celebration.

All the fun and activities will be in line with Aujourdhui.com’s priorities of well-being, health, fitness and, of course, happiness. Great things can be expected from the event as the team hopes for it to become a milestone in Aujourdhui.com history. Aiming to provide only the best service to their communities, they see this weekend as merely the beginning of the legacy they wish to leave behind, a stepping stone in the grand scheme of things.

The members of their various communities will be given a chance to interact with the coaches whose programs they follow, become more acquainted with ways to achieve their personal goals, and have fun in a way that supports a healthy, happy lifestyle. They will also get the chance to express their thoughts and feelings on their current goals and the means by which they plan on achieving them through video testimonials and direct interaction with Fabrice Boutain, CEO of Anxa Limited and Aujourdhui.com.

Surely with the goals they have and only the best interests of their communities in mind, the weekend planned by the Aujourdhui.com team will prove to be a success and a vehicle for more such events and services.

The news in France: Les membres d'Aujourdhui.com font la fête ŕ Montpellier

Aujourdhui.com prides itself in being the top online portal in France for well-being amongst women. Since its establishment in 2007, they have been offering various channels for women to improve their lives such as weight loss, pregnancy, nutrition and fitness programs, health and beauty regimens and means for psychological and intellectual improvement.

This year, Aujourdhui.com has tackled a new frontier, e-commerce. In mid February of 2010, they opened their online boutique at http://shopping.aujourdhui.com. Working alongside Anxa Limited who provided the necessary technology, Aujourdhui.com was able to develop the boutique to ensure the best service for their members and clients.

Shopping on Aujourdhui.com truly is an experience. With an array of products to satisfy any health buff, diet enthusiast, scholar and expectant mother, they have truly stuck to their goal of providing topnotch services to their communities. They carry everything from books to gadgets, to supplements and food. All their products are made available to give members and clients the best experience in whatever program they might be following and help in achieving all their goals.

The Aujourdhui online boutique carries all the products they have to offer while the mini stores have a more specific selection for clients. These mini stores can be found on the various coaching sites developed by Aujourdhui in parternship with specialists such as Michel Montignac (http://boutique-montignac.aujourdhui.com), Jean-Michel Cohen (http://boutique-savoir-maigrir.aujourdhui.com)and Jean-Michel Gurret (http://boutique-mentalslim.aujourdhui.com). These mini e-commerce sites offer the items included in each program, as well as supplementary products recommended by each coach. All the efforts of Aujourdhui.com go into make the overall experience of well-being worthwhile for each individual.

Expect more from the Aujourdhui.com boutique in the future as they strive to continually expand their inventory while maintaining a level of service to be proud of. This is only the beginning. There are much greater things to come.

Anxa now has a place where employees can sink into a plush sofa, close their eyes, and clear their mind from all their crazy ideas. The company recently launched their first ever Well-Being room, which Anxa Technology CEO Fabrice Boutain describes as a "haven of calm and relaxation... And a little fun as always!"

In keeping with the team’s values, which put a premium on customer happiness and life balance, members brainstormed on how to put the distinct Anxa mark on the Well-Being room and really make it their own.

For starters, they decided to make it a no-work zone. "We are not allowed to talk about work in the Well-Being room." Fabrice Boutain announced during its launch. "Refusal to comply will mean treating the whole office out." While this was mostly met with cheers, a number of the company’s avowed workaholics ran back to the sanctuary of their computer terminals.

The team settled on a design that communicated the members’ penchant for travel, fusing Asian serenity and European flair. In keeping with the healthy living theme, the room was also stocked with delicious and all-natural snacks and refreshments. As a final touch, they added complimentary weekly massages for all the employees.

Last March 2010, the room was officially launched with a simple, but elegant breakfast buffet of healthy finger sandwiches, fruits in mint syrup; lemongrass iced tea and freshly brewed coffee. The morning was filled with conversations and laughter.

The launch embodied the essence and purpose of the Well-Being Room, which is to have a quiet getaway in the office. Team members are encouraged to take a few minutes out of their workday to visit the room, clear their heads and recharge. Here, they can read a book, have a snack, take a quick nap, get a massage or just sit and rest. The big idea is to give them a place to escape the work setting for a while, reenergize, and ultimately perform to the best of their abilities in the workplace. The room is also another venue for team members to get-together and bond over games and good conversations. As one employee surmised during the launch, "It’s not just a well-being room; it’s a better living room."

		Letter from the CEO Salon du Bien Etre Ugly T-shirt Friday Anxa's Christmas Party 2009
Letter from the CEO In behalf of Anxa, I would like to greet everyone a very happy and prosperous Year of the Tiger! Like the powerful cat, Anxa is roaring its way into the new year! 2009 was a challenging time for Anxa. We watched as many companies were overwhelmed by the global economic slump, and for a while it seemed as though the question was no longer if companies would take a fall, but when it would happen and how bad it was going to turn out. I have no doubt that we could have gone that way, had it not been for one very important thing-- and that is our people. I am so very proud that Anxa not only survived 2009, but in fact, flourished. We found out that we were the kind of company that would soar, not just when the times were good, but also when they were bad. First off, community has grown, and we now have nearly 400,000 subscribers to our 7 coaching programs. 300,000 are following the free coaching program, while 60,000 belong to the premium programs. Internally, we've grown our offices in France and Asia. More people are joining our Paris office and we have partnered with 5agence in Bordeaux. Our Asian office has also gotten bigger, with more people taking on the responsibilities in manning brand new divisions, such as e-commerce, mobile web, and social media. We also signed on 4 new personalities and their coaching programs: Dr. Yann Rougier of SlimDATA, trainer to the stars Julie Ferrez, Olivia Adriaco and her Methodes Naturelle, and a pregnancy coaching program with Cecile Neuville in partnership with 3suisses. 2009 also saw us try our hand into two new platforms-- social media and the iPhone App Store. Facebook, of course, was the revolution in France. Anxa is right alongside the social networking site's explosive growth by garnering 1 million users for our pages and applications. As for the iPhone, it was a real treat to see our premium IQ Test application hit the top position in 12 countries. Such fantastic accomplishments for 2009 paved the way for our goals in 2010. For our customers, I have three things in mind: One is to provide them with relevant, real-time information; two, we have seek to break the disconnect between the web and the "real world", and lastly, we will use our extensive database of information to better serve and empower our customers. As for Team Anxa, the lessons we learned in 2009 made us realize how important identity and culture is to a company. Had we not incorporated our core values in the past year, we would not be where we are today. As a company, we would like to more clearly express the community within our offices. It is marked by an easy camaraderie, passion for our work, life, and well-being. This will become more apparent in the months to come as we share our experiences as a company to our partners and customers. I have no doubt that 2010 will become a banner year for Anxa. The year of the Tiger will see us leaping up and out and coming out on top! Fabrice Boutain, Chief Executive Officer Recent Events Salon du Bien Etre Anxa's Aujourdhui.com Team was part of the Salon du bien-être held in Paris last February 4 to 8. Celebrity coaches like Julie Ferrez, Sybille Montignac, Jean-Michel Gurret, and Claude Pinault all paid a visit and mingled with their fans. Aujourdhui stalwarts such as Cecile Neuville, Anelor Dabo, and Valerie Gigquel helped man the booth alongside our very own Jean-Michel Berille (Biz Dev), Thomas Poulain (E-Commerce & Affiliation) and Delphine Michel (Nutritionist and assistant to the CEO). View the streaming videos.   Ugly T-Shirt Friday Ugly T-Shirt Friday was a roaring success as Anxa's employees dredged up their rattiest, most ill-designed shirts for the occasion. Hideous florals, shoulder pads, and relics from the 80s were paraded around. Competition was tough, but the award was eventually given to Darwin Panganiban (Mobile Technical Manager), who rocked a sheer, hole-y ensemble. See more ugly shirts.   Anxa's Christmas Party 2009 It was a Ghetto Fabulous night for Anxa as they celebrated their annual Christmas party. Employees sashayed down a catwalk, and gave their all in the games and talent shows. As tradition, it was a night of thanksgiving as well, and everyone cheered the company's growth and good fortune despite all the challenges. A speech from CEO Fabrice Boutain sealed the night and signaled for more outrageous partying until the wee hours of the morning. Relive the fun.		Follow Anxa       New Faces

Aujourdhui.com, one of the leading female well-being portals in France, has integrated Facebook Connect into their platform. Similar integrations by Digg.com and CNN.com saw increases in membership and engagement for the sites as users flocked to use the one-step identity registration process.

Facebook Connect allows users to bring their real identities everywhere in the web, with the assurance of the utmost security and privacy from the most trusted brands on the Internet. Aujourdhui.com CEO Fabrice Boutain expounds on the process: "We decided to integrate Facebook Connect into Aujourdhui.com for two reasons. The first is to give our users the convenience of joining Aujourdhui.com by letting them register with just one click of a button. They no longer need to validate their emails and fill up the usual forms as these are all taken care of by the connection. Second, our users can now share their experiences in Aujourdhui.com to the different networks on their Facebook!"

Apart from the registration of new members, longtime members of Aujourdhui.com now have the option of linking their Aujourdhui.com accounts with their Facebook profiles. Activity on popular Aujourdhui.com tools such as the blog, forum, and weight loss tracker can now be published on users' Facebook news feeds, to share with their friends on the Facebook network. Of course, members can be assured of their privacy and security at all times, as Aujourdhui.com employs the same type of granular privacy settings provided by Facebook. These settings let users control the kind and amount of information they want to share.

Fabrice Boutain notes that, "2009 has seen many developments in social media, and I'm proud to say that we are at the forefront." He adds, "As a company, innovation is part of our core values, as well as customer service. We cannot afford to do any less, as we owe it to our clients to provide them with very best of what the web has to offer at all times."

Anxa's IQ Test application hit the top spot for paid applications in the Apple App Store in France, Chile and Spain. The premium test, which calculates a user's Intelligence Quotient in a series of certified questions and problems, is the company's first foray into the Apple App Store, where over 85, 000 applications are now in existence. A few weeks after its launch, the IQ Test application shot straight up the App Store's paid Education category, reaching the number one position in Italy, Belgium, Luxembourg, Spain, and Hong Kong.

Anxa CEO Fabrice Boutain had this to say about the application's success: "We are extremely excited and highly encouraged with the debut of our IQ Test application in the Apple App Store. The demographic using the iPhone and iTouch are innovators when it comes to new technology and they are paving the way for the future of the Internet." He adds, "This is a sign of the other things to come from Anxa. We have a lot more dynamic products in the pipeline; collaborations with our partners will result in applications that will serve our clients' needs in the future."

The IQ Test is now available in eight languages (English, French, German, Italian, Spanish, Dutch, traditional Chinese, and simplified Chinese) as well as French and English versions for children 8 to 14 years old.

Anxa reached a new milestone in social media when their application Votre Test de QI en 10 questions nabbed the top spot among the French language IQ test applications. Just a few weeks after it was launched in late August 2009, the free application claimed 350, 000 monthly active users. Currently, the application holds the 4th position in the Education category and is one of the top 20 most popular Facebook applications in France.

With the success of their first Facebook application, Anxa proves once again its knack for coming up with winning concepts in varying mediums. CEO Fabrice Boutain elaborates, "For every endeavor we undertake, we focus on a single goal. For Facebook, it was about creating brand affinity and awareness. To achieve it, we started engaging our audience in a new way. We took our tried and tested ideas and tweaked them to suit the social media market." As testament to this, Anxa is now able to reach over 400, 000 Facebook users with its IQ test and other well-being applications. To this, their CEO remarks, "We are definitely more than just keeping up with the rapid pace of the web and its users."

The company will be releasing more applications in the coming months as they aim to top the success of their IQ test application. The future applications will be optimized to to serve the company's Anxa Coaching Technology (ACT) platform. According to Fabrice Boutain, the future social media applications will contain "more exciting content and sophisticated technology."

Anxa's certified IQ test is now available in the iPhone and iPod touch. As Apple celebrated the first birthday of their popular App Store, Anxa has joined in the festivities by releasing their IQ test in French and English in with its "health-tertainment" priorities for this year.

Anxa's premium personality tests have already sold over two million copies worldwide in various digital forms, including versions for the Internet, WAP, iMode, and Java applications, with the IQ test being the perennial favorite and top-seller. Users can test their logical, spatial, mathematical, and verbal intelligences and then compare their results with the rest of the population.

"This is a new and exciting time for Anxa in almost all areas of the business but especially technologically." said Anxa's Chief Technology Officer Christophe Boutain. He added, "The iPhone and the App Store is a challenging market because it is constantly changing and innovating. Despite its relative youth, it already wields immense power and influence over the way we communicate and entertain ourselves today and in the future."

Apple has fully tested the new Anxa applications for compatibility on the iPhone and iPod touch and is available in the App Store for only $0.99 under the Education category.

Aujourdhui.com recently unveiled a brand new homepage. Sleeker, brighter, and more streamlined, the redesign showcased a cleaner and more user-friendly interface, the highlight of which is the one-click access to favorite user programs, tools, and applications.

The homepage is now divided into five main parts. At the very top, the site focuses on the 100% free programs in well-being, weight loss, pregnancy, psychology, etc. The navigation bar was retained, along with complete list of channels with the automatic drop-down menus for easy navigation. The second area features the top premium weight loss programs and their communities in Aujourdhui.com. Followers of Jean-Michel Cohen, Michel Montignac, and Jean-Michel Gurret will be able to access information and interesting content on their favorite diet experts and their programs. The third part puts the spotlight on the Aujourdhui.com community, a lively group of women who share their weight loss stories and connect with one another, through the many tools provided. Newbies to the site will get a sneak peek into the lives of these women who have made the community a daily habit. Below the community, one can find the very best in "health-tertainment," where featured videos, blogs, and pictures take center stage every week. This area is special as it is where Aujourdhui.com recognizes the best and the brightest in the community. Lastly we have the innovative "Aujourdhui.com in 1 Click" too. This tool maps out all the popular features and applications of each program so that users can have an easier and faster time accessing their favorite features in the site.

Aujourdhui.com CEO Fabrice Boutain states, "We’ve always envisioned Aujourdhui.com as a dynamic site, one that constantly evolves to suit the needs of its core audience." He adds, "Our users were very happy with the changes. We received an overwhelmingly positive response; especially on the 'one-click' functionality." The smooth transition of the redesign is indicative of Aujourdhui.com's tight technology and meticulous standards. "I am personally very happy with the redesign." one user writes in. Another one comments, "It gave us more time for what we need and want to do!" Clearly Aujourdhui.com has got the pulse on what works with their market.

April proved to be be a very fortuitous month for Aujourdhui.com, the leading well-being Internet portal in France. Not only did the site celebrate its second year anniversary, but it also surged to 1.4 million active monthly users and was rated as one of the best on total time spent by users on the site!

From the very start, Aujourdhui.com has always prided itself in providing women with entertaining, informative, and relevant content. Since its inception two years ago, the site has grown to serve almost every need and issue of women, ranging from weight loss, to pregnancy, well-being, and health. At its very core, the site has always put its "health-tertainment" service as its number one priority, and it was heartening for the site's team to see that its audience has responded, not just favorably, but with a roar of enthusiasm! According to the Mediametie Nielsen, a highly respected and accurate publisher of Internet trends, Aujourdhui.com's users increased to over 1.4 million in April 2009, an impressive score despite stiff competition from similar portals and international networking sites.

Apart from developing consistent premium content and maintaining a vibrant community, the site has also endeavored to making all its functionalities and applications run as smoothly and as quickly as possible. This is another reason why Aujourdhui.com was reported as having one of the best numbers when it came to total Time Spent. The average time spent by each user is April was 12 minutes and 40 seconds, twice that of the other leading female portals.

"Reaching 1.4 million users was the icing on our birthday cake!" exclaimed Aujourdhui.com CEO Fabrice Boutain, as the news came shortly after the site's anniversary. He added, "We're very grateful to our users of course. They are our biggest partner in making Aujourdhui.com what it is today." He also extended credit to team behind the site, saying that their hard work, dedication, and desire to "always innovate" drove the company to new heights.

There is no way to go but up of course! With a host of new premium coaching programs and more user-friendly design changes in the website, Aujourdhui.com can look forward to reaching new milestones and stay on course towards its goal of being the preferred female portal in Europe!

About Aujourdhui.com

Launched in June 2007, Aujourdhui.com is a female community portal centered on well-being. The site currently features successful channels in weight loss, food, nutrition, pregnancy, motherhood, and psychology. The site enjoys over 280,000 active members and 2 million subscribers to its newsletters. Aujourdhui.com also offers several premium coaching programes, reaching out to nearly 40,000 paying subscribers. Among them is Savoir Maigrir from France’s foremost nutritionist, Jean-Michel Cohen; and a unique personal development program for brain training.

Aujourdhui.com recently celebrated its 2nd anniversary and offered a little video gift to its millions of loyal users. Taking a cue from the hugely popular Camera Cafe, the team set up a hidden camera in the coffeemaker and eavesdropped on the team's celebration plans. Hilarity ensues as the various team members give their kooky two cents worth. In the end, they agree that what is important is not how they celebrate the occasion, but rather with whom. And who else would it be but the site's V.I.P.'s-- all 1.4 million users!

The humorous sketch underlined Aujourdhui.com's number one priority, which is, and has always been, the millions of women who have made Aujourdhui.com part of their daily life. "Our service-oriented mindset has kept us on the forefront of the female well-being market." says Aujourdhui.com CEO and co-founder Fabrice Boutain. He adds, "Each innovation, each new tool, functionality, and application has been developed with the needs of our customers in mind." This core value has served the company well, attracting top international weight loss and fitness coaches such as Jean-Michel Cohen, Michel Montignac, and Jean-Michel Gurret into launching their premium Internet programs with the company.

Aujourdhui.com also expanded its services beyond weight loss and fitness, by launching new channels that addressed the unique needs of women, such as Pregnancy and female Health. To enhance the connectivity and communication of their community members, Aujourdhui.com launched the hugely popular Aujourdhui Chat, becoming the first European social network to collaborate with instant messaging giant Meebo. They also put up an online directory for the world's top diets, so that users were simply a click away from their perfect diet! These technological innovations and creative content have made Aujourdhui.com one of the stickiest sites in France, with its users staying on the site almost double the time of its closest competitors.

Having already reached amazing successes in a relatively short span of time, Aujourdhui.com is looking forward to achieving even more in the future. As a sign of things to come, CEO Fabrice Boutain declares, "We always aim for number 1. Everything is going to become better, faster, and stronger."

About Aujourdhui.com

Launched in June 2007, Aujourdhui.com is a female community portal centered on well-being. The site currently features successful channels in weight loss, food, nutrition, pregnancy, motherhood, and psychology. The site enjoys over 280,000 active members and 2 million subscribers to its newsletters. Aujourdhui.com also offers several premium coaching programes, reaching out to nearly 40,000 paying subscribers. Among them is Savoir Maigrir from France’s foremost nutritionist, Jean-Michel Cohen; and a unique personal development program for brain training.

Whether people want to lose weight naturally or systematically, they know that the place to start is Anxa! May 2009 saw the online launch of two top diet and weight loss programs: SLIM-data and Methodes Naturelles. These popular programs add depth and dimension to Anxa’s roster of weight loss products and offer internet users the chance to find the weight loss method that is right for them.

SLIM-data is the result of Yann Rougier's 25 year study on food and its impact on health. The nutrition expert has already written several best-selling books (Voulez-vous maigrir avec moi? and Prévenir et vaincre le surpoids en famille) based on his patented weight loss program, and thanks to Anxa Coaching Technology (ACT), is now able to offer a more direct and interactive approach to help people lose unwanted pounds quickly and permanently. Through exclusive videos and daily emails, Rougier takes users through the four phases of the SLIM Data method, which aims to re-educate and stabilize the metabolism.

Developed by popular television star and well-being celebrity Olivia Adriaco together with highly-respected naturopath and best-selling author (L'alimentation intelligente and La naturopathie) Alessandra Moro Buronza, 'Methodes Naturelles' is one of the top homeopathic programs in Europe today. The online version of their alternative program takes a holistic approach to weight loss by focusing not just on the physical, but on the emotional and mental aspects as well. Using all-natural methods and products, most notably 'Les Fleurs de Bach', Methodes Naturelles offers users the chance to lose weight as nature would have intended.

Anxa CEO Fabrice Boutain is very proud of these recent launches: "We are very happy that both SLIM-data and Methodes Naturelles have chosen our 'ACT' platform to launch the online versions of their coaching programs. Anxa's Coaching Technology offers a unique, full-function, user-friendly platform for brands wanting to expand their businesses to the Internet." He adds, "This new approach enables brands to utilize our technology and expertise at a fraction of the cost of trying to build their own. Lastly, it also allows them to focus all of their time on managing their online business.

About Anxa

Anxa provides interactive new media platforms in the fields of well-being, health, and personal development. Since its inception in June 2001 Anxa has developed several successful programs in weight loss, psychology, health & fitness, and pregnancy through its free community portals in Europe and Asia, and its premium Anxa Coaching Technology platform.

Together with popular Instant Messaging website Meebo, Aujourdhui.com is proud to announce the launch of its community-based instant messaging tool.

Aujourdhui.com has integrated Meebo's IM Community chat or "instant messaging in a box" to its platform, the same instant messaging tool being used by other leading social networks like Facebook and MySpace. This tool lets a user’s friends list and chat boxes "pop up" from the bottom of the site’s tool bar and "pop out" into separate windows. This allows for unobtrusive and continuous chatting for users as they go from page to page in Aujourdhui.com.

"We are very excited about the new experience that the IM service will bring to our members." Aujourdhui.com's CEO Fabrice Boutain remarks, "As a community site dedicated to women's well-being, this application allows our users to reach out and share more information with each other, encouraging each other to strive on with their goals."

He adds, "Now they will be able to connect with their friends from across the country and even beyond; send links, photos, and videos at a faster rate. The level of interaction will become more intimate and relevant."

Meebo is the IM platform of choice of some of the biggest players on the Internet, especially among websites with large communities. The US-based website provides its users with access to multiple chat clients like AOL, MSN, Yahoo, and more recently, Facebook. Approximately 80 million messages are exchanged daily via Meebo, making it one of the most used web applications. Time Magazine included it in its list of Top 50 Coolest websites and PC Magazine listed it as one of the Top 100 Best Products in 2006, 2007, and 2008.

About Aujourdhui.com

Launched in June 2007, Aujourdhui.com is a female community portal centered on well-being. The site currently features successful channels on weight loss, food, nutrition, pregnancy, motherhood, and psychology. The site enjoys over 280,000 active members and 2 million subscribers to its newsletters. Aujourdhui.com also offers several premium coaching programs, reaching out to nearly 40, 000 paying subscribers. Among them is Savoir Maigrir from France's foremost nutritionist, Jean-Michel Cohen, and a unique development program for brain training.

For people searching for the ideal weight loss program, either online or off, there has always been a confusing array of regimens, offers, programmes, and pseudo-medical opinion to choose from.

How is an ordinary person supposed to decipher the good from the bad? The safe from the downright dangerous; the truly caring coach from the gouging profiteer?

Aujourdhui.com's expert team of nutritionists and coaches have now assembled an easy to follow guide to the world’s 50 most popular diets. Users can now find comprehensive information for diets such as Weight Watchers, The Zone, the Hollywood Diet, the Miami Diet, and many more. The selection of diets in the guide is diverse and comprehensive, and comparative data is offered to enable people to more accurately choose a programme or diet that suits their lifestyle and weight loss needs.

Both a search tool and diet index are provided for users to quickly locate diets by name.

In this guide, all relevant information for each diet is clearly explained, following a specific template—origins and principles of the diet programme, long-term effects, advantages, disadvantages, and a description of a typical day and meal plan. User-generated content is also encouraged, as members of Aujourdhui.com are able to leave their comments and opinions, share their personal experiences on the diets, and even suggest additional diets to be added to the guide.

Aujourhui.com’s guide to the world’s top 50 diets can be found here: http://www.aujourdhui.com/regimes-minceur/

About Aujourdhui.com

Launched in June 2007, Aujourdhui.com is a female community portal centered on well-being. The site currently features successful channels in weight loss, food, nutrition, pregnancy, motherhood, and psychology. The site enjoys over 280,000 active members and 2 million subscribers to its newsletters. Aujourdhui.com also offers several premium coaching programmes, reaching out to nearly 40,000 paying subscribers. Among them is Savoir Maigrir from France’s foremost nutritionist, Jean-Michel Cohen; and a unique personal development program for brain training.

A survey taken by the members of French female community Aujourdhui.com reveals the number one motive for wanting to lose weight using an online fitness and weight loss program.

Over 2,000 users of Aujourdhui.com participated in the survey conducted in January of 2009. The majority of the respondents (53%), said that they wanted to lose weight simply to feel good about themselves. Other frequent responses were that they wished to gain back their formerly slim figures (21%), to improve the quality of their lives in general (18.3%), to look and feel sexy again (3.6%), and to be in shape for an upcoming important event (3.4%).

When asked about the reason for their weight gain, 33% attributed it to unnecessary snacking, and 28.4% claimed that they were eating correctly but in huge portions. When asked whether there was a behavioural reason for their weight gain, 32.6% admitted that their eating behaviour was uncontrollable; 29.8% reasoned that their eating behaviour was affected by stress or work in general. When asked whether their weight gain coincided with a change in lifestyle, 13.4% women said that they started to gain weight after getting married.

This weight loss survey also provided some important insights to the eating habits of the respondents. Only 4 out of 10 people suggested that they try to eat a balanced diet, but 1 out of every 5 skips at least one meal during the day. Many also admitted an addiction to junk food (17.4%) or to ready-to-eat (from restaurants or groceries) meals (17%). Finally, 1% of respondents said that they are on a vegetarian diet.

The survey was organised and monitored by the professional nutritionists and coaches of Aujourdhui.com in order to gain a better understanding of the issues most troubling women in France today.

The valuable feedback will go a long way towards helping the Aujourdhui.com team to constantly improve their service and to be certain that the advise and expertise offered is truly in tune with the needs of the users.

About Aujourdhui.com

Launched in June 2007, Aujourdhui.com is a female community portal centered on well-being. The site currently has successful channels in weight loss, food, and psychology; and intends on expanding its reach to other areas that are essential to women. The site enjoys over 200,000 active members and 1.5 million subscribers to its newsletters. Aujourdhui.com also offers many other coaching programs, including the acclaimed 'Savoir Maigrir' from France's foremost nutritionist, Jean-Michel Cohen. A unique personal development program for brain training is also featured. Developed by Anxa; the parent company of Aujourdhu.com. this programme is distributed throughout France by top players on the Web, including Orange, MSN, Yahoo, Alice and AOL.fr.

Having already sold more than 26 million books worldwide, famed French nutritionist Michel Montignac is now taking his methods to the Internet. For the first time, the 'Montignac Diet®' will be available online in France and soon in UK, USA, and Australia too. Montignac has partnered with the well-respected Internet personal development publisher, 'Anxa' to launch his acclaimed weight loss program in partnership with Aujourdhui.com

Much more than a simple adaptation of the books, the online program offers a rich and rewarding experience for subscribers. Michel Montignac himself coaches users through daily videos and explains the main essential foods at the core of his weight loss diet. He and his team of dietitians also individually follow the progress of online users, ensuring personal attention to each individual. The Montignac Diet online features daily emails and videos. It includes varied meal plans, delicious recipes developed by Montignac and his team, printable shopping lists, weight loss tools and calculators, and a lively discussion forum. An interactive online weight loss journal is also available for users to take note of their daily progress and for Montignac's team of dietitians to review and offer advise and assistance..

The program is simple and practical to observe daily, whether at home, at the office, or in a restaurant. Celebrities including Kylie Minogue and Hugh Grant are advocates of the Montignac Diet and Queen Beatrix of the Netherlands lost 11 kilos through the Montignac method.

Aujourdhui.com has now become the premier weight loss community in France with a large and highly active forum of women wanting to improve their lifestyles and well being. Aujourdhui.com was a natural choice for Montignac to launch his Internet presence considering the large team of Internet and technical expertise behind the project and the extensive network and reputation of Anxa.

Fabrice Boutain, CEO of Anxa commented, "We are delighted to welcome Michel Montignac into the Anxa family of personal development and well being products and we are confident that with our combined expertise, we will be able to offer to the public a sensational weight loss experience from one of the world's most respected nutritionists at a price that is well within the reach of the average person. Despite recent economic worries, we remain very positive for the 2009 outlook and expect that our community on Aujourdhui.com will continue to grow at a robust rate."

To learn more about the Methode Montignac online please vist :
http://methode-montignac.aujourdhui.com

To learn more about Anxa and for advertising opportunities, please visit Anxa.com

Anxa is happy to announce today that it has both broadened and strengthened its relationship with MSN in France, Australia and New Zealand.

The Anxa 'Tests & Quizzes Channel' has made a successful move from the games section of MSN's portals to find a new home in the 'Lifestyle Section'. In addition, the channel will launch for the first time in New Zealand. This not only confirms MSN's faith in the quality and value of Anxa services but ensures that a much larger and more responsive audience will have access to this exciting content.

Building on its already loyal base of test-takers, Anxa, over the past two years has broadened the scope of its content offer to include editorial and popular free quizzes on a range of lifestyle-related issues.

Food and Nutrition, General Well-Being, Family Life, News and Topical Events, as well as its more traditional Intelligence and Career topics. MSN's lifestyle editors now have access to a growing catalogue of professionally-prepared content that they can use throughout the their lifestyle channels to inform and entertain the audience whilst also driving premium revenues from users who choose to subscribe to the 'Personal Development Programme'.

Fabrice Boutain, CEO of Anxa commented, "We are very proud to be able to announce today these three important new launches with MSN. Our in-house content team has worked hard over the past years to develop the content and to build and strengthen our relationships with our partners. Our goal has not changed from the birth of the company, to be a leading player in the 'Personal Development Business.' We are confident that we will continue to be a preferred partner in this important content area and that we will soon be making further exciting announcements regarding both new partnerships and new content".

For more information about integrating Anxa content to your portal or web site please contact us

Hard on the heels of its recent rapid growth, the Aujourdhui.com team today announced the launch of an important new channel to its offering.

In line with its firm focus on women's health and well being issues, the Pregnancy Channel will go live today.

Developed by midwives, perinatal psychologists, and pregnancy experts, this is the first 100% free Pregnancy Coaching Programme on the Internet that allows women to follow their pregnancy day by day. The channel is designed to provide solid information and support to women who wish to get pregnant, expectant mothers, and young mothers with families. Subscribers to the service will enjoy several free tools, including:

• 40-week pregnancy coaching program
• Weight graph
• Directory of baby names
• Pregnancy progress bar
• Birth date calculator
• Pregnancy calendar
• Temperature graph

Aujourdhui.com's director of content, Philippe Monteiro da Rocha commented, "Today is a very important day in the evolution of the Aujourdhui community. Our goal from the beginning was to use the wonderful tools that Web 2.0 technology offers to enable women of all walks of life to share and grow together. Our forums and groups are growing at an unbelievable rate, and our experts listen and participate daily in the topics and concerns that are foremost in the minds of women today.

The addition of the Pregnancy Channel is a direct response to the needs of the community, and we are very proud to announce its launch today after many months of preparation."

To learn more, please visit the channel at http://aujourdhui.com/grossesse-enceinte/accueil.asp

Launched across all Anxa's distribution partnerships in France in late 2007, the 'Programme d'entrainement du cerveau' or 'Train Your Brain programme' now boasts a subscriber base of over 20,000 paying monthly subscribers and is expected to top 30,000 in France alone this year.

In addition, the programme will enjoy major launches in the UK in August with both 'Virginmedia' and 'Fox Interactive Media.' These new partnerships are expected to boost the subscriber base even more rapidly, topping 10,000 paying subscribers for the UK market by year end.

The programme, developed by Anxa's team, offers web users the opportunity to engage their brain, increase their intellect and boost their career and life.

For as little as €7 per month, subscribers receive a full programme of weekly exercises, tips and techniques to stimulate their mind and to put them on track to a more fulfilling life in just five to ten minutes per day.

Anxa's Content Director Philippe Monteiro da Rocha commented. "We are delighted with the subscriber uptake and loyalty to this wonderful programme. The 1980's and 90's were tagged the 'information age' but there has been a subtle shift from the turn of the century and we have now entered the 'intelligence age'. Intelligence is the new currency and we are confident that with our now well-established place in the internet space, Anxa will continue to be the partner of choice for personal improvement and intelligence content."

For more information on the programme, please contact the Anxa sales team.

With 200,000 members and 40,000 paying subscribers in only a year, Aujourdhui.com celebrates its first anniversary by offering not one, but two fun free gifts to its members, both loyal and new.

The first is a free PDF e-book called Aujourdhui.com for Newbies, which was borne out of popular demand. It is an extensive beginner’s guide on how to use all the services offered by Aujourdhui.com, designed to help those women who wish to use the weight loss program and community tools but are not yet familiar with computers. The necessity of providing a beginner’s guide underscores the high levels of interest for women to lose weight on Aujourdhui.com.

The second is a hilarious music video featuring the entire Aujourdhui.com team, from the interns up to the CEO, in dance and song. This strategy is intended to highlight Aujourdhui.com as a Web 2.0 site and motivate the online community to post their comments and spread the word via viral marketing by embedding the video wherever they wish. The site provides users with all the necessary tools to make new friends, interact, and even meet each other face to face.

Launched in June 2007, Aujourdhui.com is a female community portal centered on well-being. The site currently has successful channels in weight loss, food, and psychology; and intends to expand its reach to other areas that are essential to women. The site enjoys over 200,000 active members and 1.5 million subscribers to its newsletters. Aujourdhui.com also offers many other coaching programs, such as Savoir Maigrir from France ’s foremost nutritionist, Jean-Michel Cohen, and a unique personal development program for brain training, which is distributed by France ’s top players on the Web, such as Orange , MSN, Yahoo!, and AOL.fr.

Anxa is teaming up with 'Virgin,' one of the world's most recognised and respected brands.

Anxa has signed a deal with Virgin Media in the UK to launch a brand new channel of 'Personal Improvement' content inside the Virgin Media portal, complementing the already robust 'lifestyle' offering.

Virgin Media is the UK's first quadruple-play media company, incorporating television, internet, mobile, and fixed line phone services. It is rapidly becoming the largest player in the broadband business with as many as 15 million visitors per month and 3,701,200 broadband subscribers (as of end of 2007).

Part of the 'Virgin Group' founded by Sir Richard Branson, Virgin Media was born out of the merger of ntl: Telewest, Virgin Mobile and Virgin.net. Virgin Media is a brand new type of entertainment and communications company that offers a brilliant array of the latest products and technology, coupled with outstanding customer service and great value. It is now the single largest Virgin Company of the group with 13,000 employees and 10,000,000 customers.

Fabrice Boutain, founder and CEO of Anxa commented; "We are thrilled to announce this important new relationship in the UK market. Virgin is a clear leader not only in brand recognition but in its ability to bring the best quality products and services, thereby building brand loyalty and meaningful value for its customers. We believe that there is an excellent synergy between the missions of our two businesses; not only to entertain the audience but to help users to better understand and improve themselves and their lives."

The now, well known and equally well respected Anxa, 'Tests & Quizzes Channel' of personal improvement tests and knowledge entertainment quizzes will go live with Virgin Media this summer 2008.

For more information please Contact Us

CEO Fabrice Boutain was interviewed by Thomas Owadenko for Video Agency. The two Internet entrepreneurs discussed aujourdhui.com's current activities and future plans, as well as the future of internet video and its effect on web-based businesses. Boutain had many thoughts on the concept and was largely optimistic about the video project developments at aujourdhui.com. He also talked about the company's methodology and the conceptualization behind some of their recent achievements.





Here is the transrcipt of the conversation :
TO: I am with Fabrice Boutain in Video Camp in Paris. Welcome!

FB: Thank you Thomas!

TO: So could you explain to us what you are doing?

FB: We are running a French portal called Aujourdhui.com which means Today.com in English. We are going after the women's market. We have developed a social network for ladies in France where they get together to share some ideas and goals about weight-loss, psychology, food, and nutrition.

TO: (Could you) give me a few numbers on the aujourdhui portal? Like when was it launched...

FB: We launched six months ago and we have about 180,000 ladies losing weight right now. They have lost about 700,000 kilos.

TO: Wow that is huge! 700,000!

FB: More even.

TO: You are measuring everything?

FB: Everything is measured because every Saturday there is an email alert where you have to weigh yourself. So you're going to be checking how many kilos you've lost.

TO: So you are helping women to feel better in France?

FB: Yes. This is a well-being portal where ladies get together to have a better life. Our job is to get them together and to give tools. Free tools for groups, for blogging, (and) for forums. We have success stories already. I know a lady in northern France who has 112 friends (in the community) already, and she has lost 15 kilos. She just gave birth 3 months ago. She joined Aujourdhui.com to lose weight after giving birth.

TO: Does she pay you for the services?

FB: To join the community is free. There you can enjoy all the free services and then you also have the option to join some coaching services with health celebrities (like) doctors and experts. There you're going to have pay a fee which is about one Euro per day.

TO: So you are a mix of say, in the US you are a mix of iVillage and Glam.com?

FB: Yes exactly.

TO: So let's go inside the subject of today, about video. What are you doing in video right now?

FB: (With the) video we started about a couple of months ago, working with the company Kewego, who is providing us with the video platform in order for our users to host their videos. That was one of the first goals, was to host the videos and to have a hosting platform. It's not our business, video, so we decided to work with an existing platform...

TO: Kewego is that the name of the company? Could you tell me something about the company, why is it a good, what they give you?

FB: Kewego was founded by two French guys, two friends of mine, we know them for ten years and they already have a success story in France

TO: Michel Meyer and Olivier Heckmann! We know them very well. I sold my company to these guys in 2002...

FB: (laughs) True Thomas.

TO: And you too !

TO: Yes, my company joined and they joined the group after.

FB: So that's why I decided to work with Kewego, but I needed to have a platform and I needed it to have more content. What Kewego is offering is access to the content of all the partners. (The users) are all sharing content. We have our white label distribution on the platform and I am very happy with it. So that was one of the goals, to get access to the content and (two) to host some of the video content for our bloggers. The third was of course for us to host our own production of content.

TO: So white label services?

FB: Exactly.

TO: So just tell me some numbers for video and how people can view the video on your website right now. Do you produce (your own?)

FB: It's amazing-- things are changing every week. We are getting more and more videos from the users, on a weekly basis! Just yesterday I put on my blog, which is available on Aujourdhui.com of course, a video of two ladies who met in France and became best friends. They are 55 and 57 years old and they recorded the video on their computer then shared it with the community. Each of them has lost weight. They have been doing quizzes and whatever else on the portal. They've been enjoying the services and now they are recalling and sharing their experiences. So what do I feel about the video? The people are going to share! It's already live T.V.!

TO: OK Fabrice, we are friends, we know each other very well for about ten years right now. I know that you are real smart (about) the Internet and you know many things about it.

FB: We try, we try.

TO: (You are) always the first to try on key things. Obviously on SEO and VSEO, video search engine optimization. I know that you are using it, so tell us what you do with this and how you feel (about) it? What your team is doing about VSEO and what is VSEO for you?

FB: First there is a dedicated team in our company for SEO. We are four persons (working) full-time on SEO, becoming masters of Google, following the news, whatever. Now video, as what I said earlier, people are producing videos in our community and we (too) are shooting videos everyday. We have a studio (where) we record videos. Of course it is our business and priority to position the videos within the search engine and I think that time has come that the SEO is changing.

TO: OK so that means that you've got people in your company who upload the video everywhere, on every single hosting platform?

FB: True, of course we start with our platform on Kewego, then we upload on video.aujourdhui.com, and after that we want to share. We want to share to as many platforms (as we can) like Dailymotion, Youtube, and I hope hundreds (more).

TO: Do you feel traffic coming from the VSEO format?

FB: I do.

TO: Give us numbers, c'mon!

FB: All right. We tried with a team. We tried to position a video following the success of Danny Boon 'Le Ch'tis,' 'Bienvenue chez les ch'tis,' a French (box office hit). 15 million people watched the movie and we positioned on the weight loss (section) with 'Le Ch'tis.' We have all the videos on this (topic). I think more than 5,000 people watched the video which we positioned only on Google, Daily motion and Youtube.

TO: And that creates links on search engine result pages and gives you free traffic right?

FB: Exactly. People watch the video but we show them that it's (from) aujourdhui.com. We explain whatever we have about Le Ch'tis, about people living in the north of France, how many groups, how many users per region, statistics... Then we tell them, 'OK if you're a Ch'ti then you join. Come and join the group Le' Ch'tis on the net which are all the old ladies from the north losing weight together.' The group, the video is about this. The content is about the positioning and the key word. You know what I mean? I think video is just the extension of VSEO. I agree as well that video SEO is a dedicated specialty with, new rules, new ways of doing it, and new specialities. It's interesting to see --and I know Video Agency of course.

TO: You know what we are doing then?

FB: Yes, that is what we are doing together then. Because we need experts like you guys working on these kinds of areas.

TO: OK, thanks Fabrice, thanks for everything. We are with Fabrice Boutain of aujourdhui.com which is one of the major media in the woman industry in France. You come back one day, you are located in Asia...

FB: Yes, we are. I was talking about the French market but of course the platform is being distributed in seven countries. We have offices in Asia and in Europe, but aujourdhui.com is the name of the French portal.

TO: OK, so look at this guy, he's good. See you!

FB: Thanks!

As of January 2008, members of the Aujourdhui.com community have lost a total of 400 tons of excess weight through the site's free online weight loss program, averaging at a loss of 4 kilos per user.

A study at London's King's College showed that women with similar profiles (i.e: age, weight, etc.) who communicate as a group are six to seven times more likely to be successful with their weight loss goals in the long-term.

The social network at Aujourdhui.com provides a platform for women to share their experiences and goals with other women with similar profiles through the forums, blogs, and groups. To date, there are nearly 250,000 blog posts, 650,000 blog comments, 400,000 forum messages, and 200 groups, and those numbers continue to grow exponentially each day.

Users on Aujourdhui.com have the option to follow a free weekly diet and exercise program, but members can also choose to join the community even while following other diets, such as Atkins or Weight Watchers.

"It is obvious that 2008 is the year of the 'modern digital woman," says Aujourdhui.com CEO Fabrice Boutain. "Our vision here at Aujourdhui.com is to enable women from all walks of life to use the power of the Internet to stay motivated and keep sight of their goals."

For those who need a personalized and intensive weight loss approach, members can also upgrade to one of three Aujourdhui.com premium programs and receive expert guidance from two of France's weight loss authorities, nutritionist Dr Jean-Michel Cohen and renowned mental trainer Jean-Michel Gurret. The company also employs a pool of experts, including 10 professional dietitians.

100,000 users have been registered on Aujourdhui.com's free weight loss program since its launch in June 2007. The site receives over 500,000 unique visitors per month.

Currently, Aujourdhui.com hosts Weight Loss and Psychology channels and offers free community tools such as blogs, forums, and groups. A new Food channel and flash-based video hosting platform are expected to be launched within the first half of 2008.

For inquiries and advertising details, visit http://www.aujourdhui.com

In light of the massive popularity of video sharing sites, Aujourdhui.com has reached a deal with Kewego to enable flash-based video technology to be used on the site. Visitors will be able to view, upload, share, and post videos on Aujourdhui.com's upcoming video portal, which will be powered by Kewego.

"Tens of thousands of users on Aujourdhui.com are already communicating through the blogs, forums, and groups. Now, users will be able to upload their own videos on Aujourdhui, which will only build the excitement of the users further. Everyone can publish their videos directly to Aujourdhui.com, or import videos from other sites, such as YouTube or DailyMotion using Kewego's technology," says CEO Fabrice Boutain.

"I expect that this will boost user activity and traffic to the site, and will work in favour of our goal to be one of the top female community portals on the Web. We are looking forward to letting all our members use this new tool, so that they can make the most out of their Aujourdhui.com experience."

Created in 2003, Kewego now employs some 50 people who staff its offices in Paris, Grenoble, Berlin and Madrid. Kewego offers a white label video platform that is also the official video host for the esteemed sports magazine L'Équipe, the French TV station M6, and the popular Nouvelle Star TV show.

Anxa will be implementing the enterprise marketing software Neolane to manage its latest customer centric e-mail marketing campaigns. The Neolane software will manage e-mail marketing campaigns that will be personalised to each user's profile, preferences, and interests; with the goal of retaining a more loyal customer base and higher sales conversions to Anxa's range of personal improvement products and upcoming e-commerce offerings.

"I see CRM as a very important part of the business, which is why there are even times when I communicate with the customers directly," shares CEO Fabrice Boutain. "This new strategy will help improve our relationship with our customers, by offering them content that is suited perfectly to their wants and needs."

Neolane is being used by some of the world's top corporations, such as Virgin, Alcatel-Lucent, and L'Oreal, among others. It is expected to be fully incorporated in Aujourdhui.com's e-mail strategy for the Weight Loss and Psychology & Tests portals in the first quarter of 2008.

Anxa Europe's CEO Fabrice Boutain this week announced a bold move for the company. Anxa Europe will be renamed Aujourdhui.com.

Anxa, already France's leading player in the Personal Development market with solid distribution partnerships throughout the country, has taken this decision based upon the unparalleled success of its recent relaunching of aujourdhui.com which it initially acquired from PTWeb in 2001 for an undisclosed figure.

"The Internet has finally come of age," commented Fabrice. "Since the launch of Anxa in 1999, we had a clear vision of where we wanted to go. Sometimes the market and the technology were lagging behind our vision. Now, going forward into 2008, the near saturation of broadband access for European households and the emergence of WiFi and WiMAX makes it possible for people to access the Internet from almost anywhere at very fast speeds. It means that we can now deliver our unique services in a highly focused manner. Anxa has always been about the delivery of top quality personal development content in a purely online environment, and now, the latest Web 2.0 tools make our offerings even more compelling."

With women from the ages of 18 to 49 years old becoming the fastest growing sector for this kind of content, Anxa has taken a strategic decision to expand its range of services for this exciting market segment to include:

• weight loss and nutrition advise


• psychology and self assessment tests and reports


• beauty, well being and anti-aging advice


• daily recipes

"All of these offerings will be backed up by France's top coaches and experts in the various fields, but ultimately, the users themselves will keep the audience both loyal and growing," added Fabrice. "We have already seen that the community aspect of this type of content is enormously powerful."

"We fully expect to be the most important and most profitable women's community destination on the Internet in France by the end of 2009.

The name aujourdhui.com is definitely the right name and brand image to take us there."

For further information and for sponsorship opportunities, please visit www.aujourdhui.com

Anxa is proud to announce its latest collaboration with Dr. Jean-Michel Cohen, the famous French nutritionist and weight loss expert.

For over 20 years, Dr. Cohen has been a leading specialist and author on nutrition, regularly appearing on television and radio, and more recently, on the Web.

Upon receiving his M.D. in 1981, he practised at Bichat Hospital in Paris amongst others before setting up his private practice in 1983.

Dr. Cohen is the author of several books, such as Savoir maigrir ('Know how to lose weight'), Au bonheur de maigrir ('The joy of weight loss'), Bien manger en famille ('Eating well with family'), and Savoir manger : le guide des aliments ('how to eat: : the healthy eating guide') written in collaboration with Dr. Patrick Sérog.

In 2004, Dr. Cohen received the French Republic's National Order of Merit from the Ministry of Health. In 2005, he created the Eating Disorder and Obesity Treatment Unit at the Montevideo Clinic outside Paris. He also created 'Curseur nutritionnel', a tool to interpret nutritional labels, which he developed with industrial food companies.

Anxa is working hand in hand with Dr. Cohen to adapt his unique programme 'Savoir Magrir' for distribution throughout France on the internet. Anxa's technology capabilities, combined with it's reputation, huge distribution network and internet marketing expertise will revolutionise the weight loss coaching world on the Internet.

The programme is now available at www.regime-savoir-maigrir.com

Anxa CEO Fabrice Boutain commented, 'This is a fantastic opportunity for Anxa to contribute to the booming weight loss market. Jean-Michel is a well-known personality in France and he has already sold over a million copies of his books. We are confident that this partnership will create significant waves not only in the weight los market but also in the media industry in general. it si the first time that such a programme has been brought to the general public in a seamless manner blending traditional book publishing with television, internet and web/mobile tv allowing users to enjoy the benefits of Dr. Cohens programmes at almost any time in almost any place.

I believe this is the best ever coaching programme in Europe."

The programme comprises of over 200 videos of TV shows, coaching sessions, interviews, and more. They will soon be available on a dedicated TV channel at www.savoirmaigrir.tv

Contact us for more information.

Only two months after its initial launch in June of 2007, Anxa's new, free weight loss community site, Aujourdhui.com, has reached 30,000 members who are following a daily weight loss and well-being programme.

The Web 2.0 site received over 300,000 unique visitors in August alone and generated more than 6 million valuable page views.

Anxa CEO Fabrice Boutain commented, 'We were always confident that a free weight loss community would attract a large audience, but we are delighted that the response has been exceptional. We already have over 650,000 users registered to receive our weight loss newsletter twice a month, and the number of users joining the daily programme is growing by the thousands per day.'

Anxa will launch three more women's communities in the coming months, on psychology, cosmetics, and anti-aging.

Firmly in line with Anxa's motto of 'Don't wait until tomorrow to enjoy a better life!' These well-being communities will allow millions of women throughout Europe to share experiences and knowledge and learn from professionals.

Anxa is proud to announce it's latest collaboration with the celebrated coach and expert Jean Michel Gurret.

Gurret, president and founder of 'Hyland' has been practising his art and science for many years and has built a considerable practice over the years.

The partnership with Anxa will see a brand new weight loss and coaching programme lead by Gurret and distributed throughout France across the Anxa network of partners with a potential reach of some 3,000,000 internet users per month.

Anxa CEO Fabrice Boutain commented, "Our early experiments in the weight loss business have clearly demonstrated that this is a robust and lucrative market. We put our toes into the market to test the waters in 2006 and we were immediately impressed by the uptake, retention and positive response of customers. Anxa has therefore made a strategic decision to partner with the best weight loss coaches and experts across France and Europe and put the full weight of our internet marketing expertise behind the stategy."

This launch will be the first in a series of new coaching and personal development launches scheduled for 2007 and 2008. For partnership opportunities with Anxa, please click here.

Anxa, the European leader in the online personal development sector and well-known for its co-branded premium paid services with major web partners such as Orange, AOL, Yahoo and MSN, has launched its first, all free weight loss community portal, Aujourdhui.com. The free portal is focused primarily on the women's sector. The goal of the site, according to Philippe Monteiro da Rocha, Anxa's Content Manager, is "to provide the best possible information available on weight loss, nutrition and diet whilst building a powerful commnity of users online who can share ideas, discuss their progress and help to keep each other motivated towards their weight loss goals."

The site is offered completely free to users but the already large and growing subscriber base offers excellent opportunities for advertisers to promote their targetted products and services in an environment that will garner the best possible results for the advertiser. Aujourdhui.com will not run the typical melange of banners and promotions from different advertisers but will offer "sponsorship" opportunities to one advertiser at a time.

Several major international brands have already taken advantage of the opportunity and the experience has been nothing but highly positive for all concerned.

To learn more about Aujourdhui.com or for sponsorship opportunities on the site please click here.

May 17, 2007 saw the official launch of Anxa's new flagship product in its Personal Improvement Catalogue.

The "Programme d'entrainement du cerveau" or Train Your Brain Programme offers web users the opportunity to engage their brain, increase their intellect and boost their career and life. For as little as €6 per month, subscribers will receive a full programme of weekly exercises, tips and techniques to stimulate their mind and to put them on track to a more fulfilling life in just five to ten minutes per day.

The entire programme has been developed by the experienced Anxa team and has been initially launched with AOL in France. It will debut with AOL in the UK by the autumn of this year. Anxa is predicting 10,000 subscribers by year end.

Anxa's CEO Fabrice Boutain commented, "This is a major step forward for Anxa in the personal development sector. Our goal has always been to bring the highest possible quality products to our users at the lowest possible prices. We believe that the timing of a brain training programme is perfect right now and this product is designed to build a large community of users, who are eager to improve their lives and their situation for themselves and their famillies. We are very proud of this new launch and expect to bring the mobile web version very soon to complement the service."

For more information, please visit http://test-quiz.aol.fr

Watch Anxa CEO's video for the coming Year of the Pig!

Once again, I am pleased to wish you a happy and successful Chinese New Year. As you know, 2007 is the year of the pig and I’m especially excited because I, myself, was born in the year of the pig, some 36 years ago.

2007 is said to be a great year for start-up companies, especially in IT. That is why I am so convinced that this year will be the best ever for Anxa's online self-improvement services for mental and physical health.

I am looking forward to seeing you at the 3GSM Congress in Barcelona starting 12 of February. You will find us at Hall 2, Booth 2F49 under the French Pavilion. We will be demonstrating our latest Video on Demand Mobile services as well as our new Web coaching platform.

In 2006, we saw a major growth in our coaching services and videos. Over 1 million users have now purchased products from our Intelligence, Career, and Knowledge catalog. This year, we want to offer MORE to our clients ! We want them to benefit from our new programs regarding Healthy Lifestyle, Weight Loss & Fitness Management.

There are at least 50 million people looking for a better & healthier life style in Europe. In France alone, 20 million people are overweight, including 6 million who are obese. Anxa will provide more online tools and relevant programs to improve both their mental and physical health.

I want to thank all our partners for the very successful year we had in 2006. And now, I wish you a fantastic Year of the Pig in 2007!

Gong Xi Fa Cai...

Anxa Digital Entertainment will again be present at this year's 3GSM World Congress from February 12th through 15th in Barcelona.

The 3GSM has become the world’s foremost mobile and 3G show, attracting thousands of industry professionals and top executives from around the globe. The four-day show will feature over 1,300 companies: mobile operators, mobile phone makers, content providers, technical providers and a wealth of related services.

Each year sees a new crop of ‘big announcements’ and hundreds of exciting product launches from some of the world’s biggest names in the industry, creating an enormous media buzz around the event. Over 60,000 visitors are expected at the Fira de Barcelona, where the exhibitions and congress will take place.

This year, Anxa is joining forces with 3G Factory to highlight its latest on demand video services for web and mobile.

The Anxa team will be available throughout the show at booth 2F49, in hall 2 at the French Pavilion.

Meeting schedules at the event are hectic and limited, so please contact Anxa in advance for an appointment if you would like to discuss the latest developments and services.

Paris - Following a year of rapid growth and expansion of new services. Anxa has agreed a new technical partnership with 3G Factory, supplier of the well known VISIO services for the 3G market.

Created in 2005, 3G FACTORY designs, hosts, and utilises multimedia services for mobile and residential telephones 3G ( UMTS) by a VISIO/VIDEO call simply on mobile handsets. 3G FACTORY is the first 3G VIDEO CALLING SERVICE PROVIDER in the French market and one of the first among actors on the European scene, anticipating demand and promotion of mobile VISIO/VIDEO services by operators.

Anxa's CEO, Fabrice Boutain, commented, "3G FACTORY is a complimentary company relevant to our activity. We searched for a partner to develop our Video On-Demand offer on mobile. In 2006, we experienced an explosion of our coaching services in video on the Internet. We decided to ‘plug’ the VISIO offer of 3G FACTORY to our mobile platform to save time and to offer a maximum convergence between the Web and mobile. Internet customers will thus have the possibility of reaching our video services via their mobile phones. They will also be able to take in part in the forums and discussions by sending their videos. We will present our offer on Health and Weight Loss with 3G FACTORY at the coming 3GSM in Barcelona."

3G FACTORY co-founder, Jean François Hugot, adds, "Our technical team has great expertise in media services and ASP platforms. The development and applicable modules of our VISIODIOTEL are useful to reduce the time we spend in setting up. We are also on time in assisting our distant clients."

Both companies anticipate an explosion of demand for video on web and mobile in 2007 and beyond.

AOL UK, a unit of Time Warner Inc. has reached a landmark agreement with Anxa Ltd. to offer a new channel called ‘Quizzes and Tests’ to its growing UK audience.

AOL has recently taken some strategic decisions to offer many new free services to the general internet audience including ‘free e-mail’, ‘5 gigabytes of free storage’ and its award winning browser and security software.

The newly launched AOL Portals now open up the wealth of AOL content to all internet users anywhere.

In line with this ‘audience centric’ strategy, AOL has identified Anxa as a strategic partner to provide a constant flow of fresh, engaging and entertaining content to its audience with a view to both building audience loyalty on the AOL property, and driving revenues for ‘Paid Services’ a new division within AOL UK.

‘Quizzes and Tests’ will offer a spectrum of "Free and Fun Quizzes", along with "Premium Personality Tests" and "Personal Coaching" products.

The new channel will be live in the UK beginning November 7th 2006.

From October 1st to 3rd, millions of French television viewers saw Anxa's first advertisement sponsored by Closer Magazine. In it was announced the promotional event involving an interactive weight loss program. Closer Magazine readers were offered free "Health & Fitness" profiles and the first 3 days of the coaching program.

Tf1, France2, M6, and Paris Premičre heavily promoted Valérie Orsoni Vauthey, official Closer TV fitness coach and coach to the Hollywood stars.

Advertisement clip available here, hosted by Kewego

Anxa has inked a deal with Trinity Mirror Plc. in the UK.

Trinity Mirror is the UK's biggest newspaper publisher with over 250 titles. In the span of one week, around 20 million people, 42% of the UK adult population, read at least one Trinity Mirror newspaper.

With this deal, Anxa will be offering its line of premium tests and tutorials to readers of the online versions of Trinity Mirror's top national titles: The Mirror, The Sunday Mirror, The Daily Record, The People, and The Sunday Mail. Free fun content, such as quiz teasers, feature articles, and brain teasers will also be available across these websites.

Anxa's ever growing catalogue of tests, tutorials, and coaching programs are already available on www.mirror.co.uk with four additional Mirror Group properties to go live in October 2006.

The quality of the content offered by Anxa was a determining factor for the Mirror Group in selecting ANXA as a key content partner. Neil Kleiner, Head of Mirror’s ‘Digital Content’ strategy is particularly interested to use the engaging test and quizzes to build stickiness and audience loyalty on the Mirror properties and to build qualified databases of regular Mirror users.

Anxa Ltd. and European press and media leader Mondadory Digital who recently acquired EMW France (the publisher of more than 40 magazines titles including FHM, Top Santé, Closer, etc.), launched a new interactive weight loss program last June 1st, 2006.

This 28-day program is now available at www.closer.28jours.com .

Valérie Orsoni-Vauthey, famous coach to the stars in Hollywood, has now become a regular weekly feature and official Closer Magazine coach on TV Closer Closer TV.

On October 1st, a nationwide campaign on Closer Magazine was successfully released in France and showed the important potential of Anxa's convergence strategy between WEB and PRESS players: 1 of every 4 people who read the article eventually visited the interactive service and took a free "Health & Fitness" test.

After its successful launch of Quiz Me UK on O2 UK’s iMode service in October of 2005. O2 Ireland has now requested Anxa to provide a similar service for its own iMode service.

The new channel to be named IQ Ireland, will feature hundreds of fun personality tests and engaging stories to keep iMode users entertained and informed. Anxa’s ‘Knowledge Entertainment’ catalogue, is aimed at a broad user demographic and as its name suggests; is designed to both inform and entertain at the same time.

The service will be offered on a subscription basis costing just Euro 1.50 per month. The uptake so far has been strong and users typically return to the service an average of 9.8 times per month, and spending upwards of an average of 76 minutes online.

The same service is already available on iMode in Australia , Singapore, France, UK and now Ireland.

On August 1st, Anxa signed a landmark agreement with Northern and Shell, one of the UK ’s leading media companies with holdings in print and television.

Northern and Shell owns recognized national newspapers the Daily Express and the Daily Star. According to the company's website, the Daily Express reaches 2.2 million readers, while the Daily Star reaches 1.97 million daily. Northern and Shell also publishes several important magazine publications including the popular celebrity magazine OK!

This deal will see Anxa providing its products to the UK public via Northern & Shell’s various high profile daily and weekly publications The Daily Express, The Daily Star and OK magazine.

Readers will be able to access engaging and informative online tests and quizzes and benefit from online coaching programs from some of the world’s top personal coaches in five categories: intelligence, self growth, dating and relationships, career and business, health and weight loss.

Both the Express and the Star will feature a full suite of Premium Tests from each of the five different categories.

Nokia, the world’s leading mobile phone manufacturer (with sales reaching 800 million phones worldwide), has invited Anxa to display a booth at the 3GSM Congress in February 2006 to be held in Barcelona, Spain. This is a prestigious invitation as only 15 developers from around the world each year are selected to showcase their latest developments.

Anxa will be exhibiting a wide range of Knowledge Entertainment products available on both JAVA and WAP.

Anxa executives recently attended the Ad Tech Congress held in New York, NY. The focus was placed on the current trends utilized by Internet giants like Google and Yahoo!. These include the CPC and Co-registration models wherein, users are given the opportunity to gain free access to services which are entirely ad supported. Anxa executives also had the opportunity to meet with the key players in the CPA and CPC industries, namely Aptimus, PrimeQ, Coreg Media, Azoogle and MIVA.

A full version of Anxa’s Tests & Quizzes services, co-branded with Chinatests, was launched with TenCent QQ. It is China's number one online communication tool with more than 80 million users on different platforms such as the Internet, mobile phones and landlines.

Founded in November 1998 in Shenzhen, China, TenCent is a leading and award-winning service provider. It focuses on stabilizing the use of IM or internet messaging system through different platforms such as the Internet, mobile phones and landlines.

A channel dedicated to Personal Improvement and Knowledge Entertainment was launched at AOL France. It showcases features such as weekly quizzes with categories on entertainment, knowledge and sports. Users have a wide range of topics to choose from, whether it’s an article of interest, a Premium Test and lots more. To date, an estimated audience of 30,000 to 35,000 visitors use these services every week.

Anxa has launched its Personal Improvement services in India through Videsh Sanchar Nigam Limited (VSNL), India's top Internet Service Provider. TataIndicom, India’s major telecommunications company is managing the services.

Anxa to launch I-mode services in Australia, Singapore and the UK. Three agreements were signed with Telstra Australia, StarHub Singapore and O2 UK; to launch Anxa's Classic 'IQ test' and 'FHM SexySports' products.

ANXA provides the IQ test for "Ça m'intéresse", the mainstream science magazine of Prisma Press Group.

Agreement signed with Sun Cellular Philippines for the launch of FHM and Cosmopolitan branded JAVA and WAP applications.

ANXA is selected among the top 10 winners for its Flash Application "Are you Funny", as part of the "Nokia Flash Hunt" Contest sponsored by Forum Nokia Pro.

Jean-Michel Berille, the current French billiard vice-champion, joined the Anxa Mobile team to develop Mobile sports entertainment catalogues through various media outlets (Press, TV, Radio and the Internet).

The ANXA games include knowledge entertainment services which are available on WAP, i-Mode and Java supports. A monthly championship will be held between users who will compete for their region or country. Anxa feels that Jean-Michel Berille's professional sporting experience will also provide a closer relationship with the media and other top athletes.

Anxa Digital Entertainment’s resounding success in the mobile gaming business scored another goal due to a contract with THQ, the global Star Wars licenser. Anxa agreed to develop a game that would both test Star Wars fans of their knowledge of the movie as well as compete against each other. The game will be initially distributed by Orange, a leading mobile telecom.

This highly entertaining and interactive game is available on 100 phones in four languages. Enthusiasts can now access the Star Wars game via Orange in France & the UK; soon in Australia, Spain, Germany, Poland and in other countries covered by Orange.

ANXA manages the WEB platform of a second show, "France Le Grand Test" with TV channel M6

ANXA Digital Entertainment has just made giant strides by signing a series of significant contracts in Western Europe and the Asia-Pacific region!

In France, effective immediately, ANXA ensures Internet coverage of a variety of TV tests, scheduled during select evenings by the M6 national channel, beginning with a special April 11th telecast of "The Great IQ Test". That first program turned out to be quite a hit, with a viewer-ship of over 4 million. Anxa will now distribute all M6 tests via its French network of major portals & ISPs. ANXA has simultaneously announced the European launch of its personal development catalog (IQ, EQ, Job tests and many others) in partnership with Tiscali in UK, and Terra, Yahoo and Ya.com in Spain.

Thanks to the amazing success of the wireless version of the FremantleMedia-licensed game "Question pour un champion" that was launched by ANXA back in September 2004, the company has been approached by EMW, the wireless mobile arm of EMAP France, to develop mobile services for the well-known men's magazine, FHM. Java applications, such as FHM football, have already been launched with major French operators, including SFR VODAFONE. In addition, online services on WAP and i-MODE are expected to begin towards the end of spring!

ANXA, whose primary development center is located in Southeast Asia, has also planned an aggressive conquest of the Asia-Pacific zone. A series of mobile applications, co-produced with Cosmopolitan magazine, have been launched with resounding success in two of the most mobile-hungry markets in the world, the Philippines and Indonesia! In Australia, wireless services with Anxa will soon be available through Telstra on i-MODE, and with Orange Australia on WAP.

ANXA manages the WEB platform of the TV show, "Test the Nation" (QI Le Grand Test) together with French channel M6. The show is a hit with 3.8 millions viewers.

Five ANXA games under the Cosmo brand will now be distributed by Globe Telecom following six months of groundwork and testing.

This is ANXA's first product launch in the Asia-Pacific region for its mobile phone platform. The deal is a partnership with Summit Publishing, the Philippines' leading magazine publisher in both number of titles and circulation per category, and Globe Telecom, the country's leading telecommunication company.

The five Mobile phone games are CosmoTarot, a card game that predicts the user's future; CosmoPalm, a game that foretells the user's future through the lines of his/her palm; CosmoFashion, a short quiz that reveals the user's fashion consciousness; CosmoChallenge, an engaging game that rates the user's mental ability; and CosmoIQ, which determines the user's IQ level.

The cross-marketing activities of Summit Publishing, together with Globe Telecom's support, are essential for the success of these mobile applications, all of which were developed by ANXA Digital Entertainment, renowned for its successful European track record.

One of the three business units of Anxa, JAVA (the two others are WEB and WAP), will be formally launched at the 3GSM Congress scheduled for February 14-17, 2005. The exhibit will showcase interactive games and tests on Personal Improvement and Knowledge Entertainment.

Visit us and experience for yourself our interactive games at booth CZ23 (Hall 5) of Le Palais des Festivals et des Congres, La Croisette, Cannes, France.

» http://www.3gsmworldcongress.com

2005 started with a big bang for ANXA! China Telecom, the biggest Telecom company in China, and ANXA Digital Entertainment joined forces to enable the Chinese community to take advantage of Personal Improvement and Knowledge Entertainment products via the Internet.

ANXA's Value-Added Services were successfully launched under ChinaVNet, one of China Telecom's brands. By utilizing China Telecom's platform and payment solution, Internet users can now access various tests to evaluate their intelligence and emotional quotient. In addition, they can also avail themselves of tutorials to further progress in their chosen discipline.

» http://www.chinavnet.com/
» http://chinaxtests.chinatests.com

As part of Anxa's marketing strategy, Anxa partnered with world-renowned brands such as Cosmopolitan, Elle and FHM to co-brand Anxa's tests, tutorials and games.

Magazine enthusiasts can now use their mobile phones to take advantage of various Personal Improvement and Knowledge Entertainment content with the magazine of their choice.

Gamania China, a recognized video gaming supplier, has designated a special channel for Anxa's tests and tutorials. Avid customers of Gamania can now take advantage of PhD-certified tests to evaluate their intelligence and personality as well as to improve themselves by means of tutorials developed by specialists.

» http://gamania.chinatests.com was launched on November 29, 2004.

Anxa, through one of its business units, WAP, reaped another success.

WAP was launched in mid-November with Orange Gallery under the brand Francetests. In just 2 weeks time, 2,000 customers subscribed to our service. This validates Anxa's WAP business model.

Nokia has selected Anxa to be one of its TOP 20 preferred partners in ASIA.

Anxa has officially launched its 3 mobile catalogs during the Nokia 2004 Congress for Asian Markets. The catalogs have been unanimously acclaimed by APAC operators. ANXAtests, which consist of catalogues for men and women will soon be available for download in most Asian countries.

Anxa is now boosting its mobile strategy in Asia Pacific with operators and a media company.

Anxa signed a deal with Summit Media in Manila, the Philippines.

Summit Media is the leading consumer magazine publisher in the Philippines in both number of titles and circulation per category. They have the license for international brands such as FHM, Cosmopolitan, Top Gear and Disney Princess.

The deal paves the way for Anxa to introduce its mobile applications using American and European brands. The branded applications will be launched during the mobile summit meeting in Thailand in November 2004.

This deal with Summit Media is Anxa's first in the Asia-Pacific region for mobile applications.

More deals are expected to be signed in the following APAC countries: China, Taiwan, Hong Kong, Indonesia, Malaysia, Singapore, Thailand and India.

Two new laurels were added to Anxa with the launching of its products in Spain and Germany. Internet users in Spain can now access Personal Improvement and Knowledge Entertainment contents such as the Intelligence Quotient Test, the Emotional Quotient Test and the Job Test at www.espanatests.com, while Internet users in Germany can access these valuable products at www.deutschlandtests.com

Anxa is set to achieve its mission of providing Personal Improvement and Knowledge Entertainment content to the general public with its continuous efforts in opening new markets worldwide. More markets will be opened before year-end.

Anxa, the world’s major developer and distributor of Web and mobile-based Knowledge Entertainment, has today launched the mobile version of France’s most popular TV quiz show, "Going for Gold" (Questions Pour un Champion). The game, a French TV staple for more than 15 years, is available from multiple sources and can be downloaded, played and its game scores verified in an easy and highly entertaining manner.

Anxa today announced that it has secured the copyrights to the world’s most commonly used mobile technologies: WAP, IMODE and JAVA. The deal, reached with one of the largest TV format production houses, Fremantle Media, firmly positions Anxa as the leader in mobile Knowledge Entertainment technology distribution.

Anxa has today begun its India operations, launching the company’s Knowledge Entertainment, including its full-range of tests, games and self-help methods, through its Web and mobile Internet site, indiatests.com. To head the effort, Anxa announces the addition of MBA graduate, Mr. Aditya Chopra, an Indian, to its Business Development Team. India, which will grow to 1.5 billion people by 2007 and has been identified as one of Anxa’s top priority markets over the next 5 years, will have an astounding 100% increase in mobile users by 2005, reaching a total of 70 million Indian subscribers.

CerNet China, the country’s leading educational network, has become Anxa’s 27th world-wide Web and mobile operator following the signing today of a distribution agreement with the latter’s Business Development Team. Li Pin, Anxa’s sales manager for China, while proudly announcing the deal, called it an important step for Anxa in China. "CerNet, a proprietary network partly owned by the Chinese government, comprises 80 million internet (mainly student) users. CerNet consumers will now have the opportunity to buy Anxa content, including its many Chinese-language tests, quizzes and self-help methods, in order to assess and compare intelligence, personality and generally to improve themselves."

Anxa took the occasion of today’s France national day to release its Knowledge Entertainment Spanish version (espanatests.com). The offerings, which include the company’s complete range of tests, games and self-help methods, can be accessed both on the Web and through mobile connection.

Anxa also announces the company’s implementation of its full European (eastern and western) strategy by the end of 2004. Distribution contracts have been or are presently being signed for Spain, Italy and Germany, and deals are being finalized as well for Poland and Russia.

Anxa proudly announces its one millionth paying customer, Mr. Liu Zu Chan of Hebei Province in China. Anxa will reward Mr. Liu, a citizen of Hebei city, for this landmark purchase of its Interactive Personal Entertainment (IPE) content.

Anxa can also now announce the preparation of a soon-to-be-released subscription-based business model that will allow users to gain unlimited access to its entire catalog of Knowledge Entertainment tests, games and self-help methods.

Anxa proudly announces the release of its V4 Platform technology on its European network. Wanadoo, Europe’s largest internet portal, is Anxa’s first partner to introduce this latest AnxaML client technology tool. The Platform will provide Anxa’s partners more flexibility as well as unlimited storage tools for its users.

Anxa, determined to show it can be a major partner in new technologies, has entered into a TV show license agreement with FremantleMedia, a major world-wide media organization and the largest television production company in Europe. FremantleMedia produces more than 260 programs in over 39 countries and territories a year, including the UK, the US, Germany, Australia, France, Italy, Spain and Portugal as well as Scandinavia and countries in both Latin America and Asia.

Orange France and Anxa announced that they have jointly entered into a license agreement to develop a Zinedine Zidane mobile game under the famous French soccer player’s own brand. The game will allow users to both practice the sport, penalties and all, as well as know more about Zidane through the quizzes.

Orange, the no. 1 telecommunications operator in France with more than 23 million subscribers, will be distributing Anxa’s full range of mobile applications. Five JAVA games are to be launched this month, with 1 or 2 applications to be integrated every month under the Orange brand. The target: a total of 15 applications within 2004.

The Anxa Resources and Technology Department has introduced a new coding language, named AnxaML, to improve information delivery regardless of the receiving medium. Database management and content delivery through all communication devices (whether the PC, mobile phone, PDA or television) have become an increasingly complex issue since such devices, using specific technologies, began multiplying a few years ago.

All user and content databases have therefore been merged in order to generate ready-to-compile AnXaML files that fit all device specifications with no need for additional customization.

AnXaML is identified as an advanced form of XML. These AnXaML files now make all content instantly available and readable for all languages, including Java, ASP, JSP, WML and cHTML. Anxa’s CTO, Christophe Boutain, declared that this introduction will "cut launching process delays in half for any new Anxa services in the future".

Even prior to anticipated deals with major local ISP and mobile operators, Anxa last month launched its new web and mobile platform in China, available on its www.888tests.com website. To ensure maximum impact, most of the services have been launched free of charge for users. The result: more than 80,000 Chinese users took the IQ test in the first week alone, an indication of this audience's strong interest in self-evaluation and self-development products. Projections made for the Chinese market indicate that Anxa's crossed platform, between mobile and web, should generate as much revenue as the total European market by December 2003.

Anxa, the self-development online and mobile solutions provider based in Hong Kong, has just exceeded 400,000 users. Anxa's best-sellers include two tests, "Calculate your IQ" and "What's the right job for you?", and two E-books, "Improve your memory" and "Increase your self-confidence". More top-selling evaluation tests are on the way, including personality, sexuality and health self-evaluation tests. The success of Anxa's services is linked to the seriousness of its content - all products are supervised by renowned professionals in different fields - as well as to their entertainment appeal: all products are carefully tested prior to their launch to ensure their attractiveness.

Hong Kong-based mobile and web service provider Anxa appointed Francis Oudart, 50, to head all its financial operations. Mr. Oudart, an experienced senior accounting consultant, has been brought on as a result of his broad expertise in Chinese, Asian and European markets. With his own company, he developed Asia-based production processes in the luxury goods market, including such brands as Vuitton, Dior and Chanel. Mr. Oudart will also be in charge of exploring various opportunities for company merger as well as acquisition deals.

Hong-Kong-based mobile and web service provider Anxa has decided to base its production unit in Alabang, the Philippines, one of the leading creative hi-tech development zones in Asia. In a country where the average SMS usage reaches 70 messages per week (a per user rate second only to South Korea in the world), the local mobile services industry, led by local players The Globe and Smart, has opened its doors to a new generation of Java, WAP and I-Mode developers that are more focussed on mobile software than on traditional Web-based applications. According to projections made by the company, this new competitive environment will allow the organization to both recruit more experienced staff as well as keep its leading edge in mobile services.

Entered on-line in beta version on August 15, 2001, the 3F68.com service offers IPE (Interactive Personal Entertainment) content. It acts as a high value-added interactive service that makes it possible for users to evaluate themselves in various fields. Access to the content is charged. Similar to buying a movie ticket by phone, the user must gain site access by calling a surtaxed telephone number (Paybytel solution), or pay by credit card if he wants numerous accesses and discounts.

Anxa has at present already concluded about fifteen major partnerships on the French market. These will be announced in an official press release in October. An English language version, developed within the framework of an alliance with a North American company, is planned for December.

» http://www.3f68.com/

Anxa launches Mailmoi, an innovative service that makes it possible for the user to manage, on a central platform, newsletter subscriptions that he receives by email. Registration with the service is entirely free. Mailmoi delivers more than one million electronic messages each month on various themes: astrology, news, humor, finance, games, etc.

Mailmoi also provides relevant direct marketing solutions for companies which exploit on-line services. By integrating advertising spaces into the messages that it sends, Mailmoi offers powerful and appropriate targeting (or 'message targeting') that, at the same time, guarantees user satisfaction and ensures an above-average market return (clickthrough rate).

To market these spaces, Mailmoi has worked exclusively with European mail-marketing leader Buongiorno since March, 2001.

Anxa joins Pearson Education France to produce on-line multi-media training. These 45-minute training sessions are illustrated and wired for sound. They will be available for Internet users on the Informit.fr site. The price of each is fixed at 9,99 € including tax. Two titles have already been announced for 2001 release: The essentials of referencing and The essentials of viral marketing.

» http://www.informit.fr/

The very young Anxa company, created last month by the ex-PageFrance/Spray/Lycos team of Christophe and Fabrice Boutain and Philippe Monteiro, has just purchased the Aujourdhui.com entertainment portal of PTWeb, put into liquidation in December, 2000. The companies agreed not to reveal the amount of the transaction.

Launched in February, 1998, Aujourdhui.com, which attracted more than 300,000 unique visitors per month by the end of 1999, saw its audience decline in 2000 due to a lack of communication and abandonment by strategic partners. Anxa's ambition is to now revitalize the site by appointing a dedicated editorial team and relaunching mail services, in particular the daily humor list which generated Aujourdhui.com's success.

Anxa thus supplements its arsenal of on-line general public sites, which include the astrological forecaster Alastro.com and the Alablague.com humor sites. The company intends to carry out new acquisitions this year, seeking in particular a football site and a general directory.

» http://www.aujourdhui.com/