
Anxa's products center in the fields of wellness, health, nutrition, and self-improvement. Our goal is to fulfill every person's desire and need to better one's self in mind and body. Through our patented Anxa Coaching and Community Technology (AcCT), we design personalized coaching programs and community tools accessible on the Internet, mobile devices, social media and connected devices. We offer world-renowned experts, like-minded groups and individuals our technology services in order for them to reach a wider audience within their specialized fields.
Among the luminaries in the fields of health and fitness that have chosen Anxa to distribute their programs online are Jean-Michel Cohen, Claude Chauchard, Yann Rougier, French megabrand Forté Pharma, and top medical spa The Farm at San Benito. Several coaching programs by Anxa on other topics of interest, such as intelligence, pregnancy, and beauty are also made available for free or at an affordable price.
The evolution in Anxa's product lines since the company's inception in 2001 serve as reflections of the rapid growth of technology and the prevalent public demand to address health and wellness concerns. Through all the shifting trends and pressing issues, Anxa remains committed to its original vision and mission.
These programs are distributed through advertising, white-label partnerships with Web portals, online publications, Internet service providers, and mobile phone operators; and through self-distribution.
| Anxa Ltd. | |
| Business: | Providing personalized coaching programs in the fields of health and wellness and community tools on multi-media platforms |
| Date Founded: | July 2001 |
| Founders: | Fabrice Boutain, Chief Executive Officer Philippe Monteiro da Rocha, Special Projects Manager Christophe Boutain, General Manager Francis Oudart, Chief Operation Officer |
| Offices: | France, Hong Kong, London, Philippines |
![]() |
Fabrice Boutain, Chief Executive Officer As Chief Executive Officer of Anxa Ltd., Fabrice Boutain he is mainly in charge of developing new markets and maintaining partner relations. A graduate of the INSEEC - European Business School (Institute of Economic Studies with specialization into Entrepreneurship), Fabrice is well known throughout the French Internet industry as a pioneer and first mover. After selling his first successful Internet venture, PageFrance, to the Lycos group in January 2000, he took two years off to spend time with his family and two children who were born in 2001 and 2003. In addition to his full-time role as CEO with Anxa Ltd., which he founded with his partners in 2003, Fabrice continues his involvement in other exciting Internet startups as a business angel and investor with more than 15 investments to date. Watch a recent in-depth interview with Fabrice here: |
![]() |
Philippe Monteiro da Rocha, Special Projects Manager Philippe Monteiro da Rocha graduated from the Institut Français de Presse (French Press Institute), had a long career as editor-in-chief for various magazines (including L’Equipe Magazine), and had also worked for radio (RMC) and television (M6, Arte) stations while specializing in managing and integrating interactive content. Through Pearson Education, he was able to publish two works focusing on Internet market strategies in 1999 and 2001. As Special Products Manager for Anxa, he is mainly in charge of developing and launching new key products and services. |
![]() |
Christophe Boutain, General Manager Christophe Boutain is currently the company’s General Manager and oversees the daily operations of the Anxa Regional Headquarters. He initially started out as the Chief Technical Officer specializing on database management and XML language. In 1997, he co-founded PageFrance, an online promotion company that recruits qualified prospects on the Internet and develops value chains via automated sites. A graduate of ENSI, he earned his degrees in mathematics and technology. |
![]() |
Francis Oudart, Chief Financial Officer Francis Oudart runs the company’s financial operations. This experienced senior accounting consultant has been brought on as a result of his broad expertise in Chinese, Asian, and European markets. With his own company, he developed Asia-based production processes in the luxury goods market. Mr. Oudart is also in charge of exploring the various opportunities for company merger as well as acquisition deals. |
| Aujourdhui.com The France-based teams are strategically located in Paris and Montpellier. Dedicated to the French-speaking market, the team specializes in sales, content production, customer service, and community management. The Paris office is located in the heart of the business district and is a hub for our celebrity coaches, clients, and partners. Montpellier, considered as the well-being capital of France, is where Aujourdhui.com holds its customer service and community management office, and is also the site for its annual Rencontre Nationale, a gathering of our coaches, partners, clients, and team members in order to celebrate our vision and values. |
|
| Anxa Regional Headquarters Anxa Regional Headquarters is located in Alabang, a leafy suburb south of Metro Manila. This office houses the production, marketing, and administrative teams. This is also the home-base for the international team in charge of the expansion to English-speaking markets and other key areas in the U.S., Asia, and Europe. The team is composed of a lively multi-cultural group of young and dynamic people specializing in creating new products, applications, and business development. |
|
| BelleToday.com.ph BelleToday.com.ph is the first brand released by the team at the Anxa Regional Headquarters. This brand is local to the Philippine market and serves as a weight loss and community portal with tools readily available to its market. By 2011, the portal will have launched additional channels with more focused programs for well-being under locally known professionals as well as its first English premium coaching program with Dr. Jean-Michel Cohen. More premium programs will be released soon after. |
| 2011 | Anxa launches gamification and connected devices
Anxa launches gamification and connected devices in its annual Recontre Nationale. Via a new user interface and items like pedometers and weight scales, the company forged ahead on its vision of becoming the health and well-being reference on the Internet. |
| 2010 | Aujourdhui.com celebrates its first Rencontre Nationale or National Members Meet-Up
Aujourdhui.com celebrates its first Rencontre Nationale or National Members Meet-Up. The move marked the first large-scale Web-Meets-World activity of the team, bringing together celebrity coaches, customers, and team members all over the world to Montpellier, France. |
| 2010 | Anxa opens its customer satisfaction office in Montpellier, France.
Anxa opens its customer satisfaction office in Montpellier, France. This event signified a turning point in the company’s vision of top-of-the-line customer service and happiness. |
| 2009 | Anxa launches its mobile application team
Anxa launches its mobile application team to expand the reach of its Anxa Coaching and Community Technology (AcCT) platform. Its released applications on personal development and coaching quickly reached the top position in several countries. |
| 2009 | Anxa goes social
Anxa goes social adapting to the social media trend. The company opened up its doors to customers and partners via the leading social media platforms. |
| 2009 | Anxa becomes the largest online publisher of 'Well Being and Personal Development Services"
Anxa signs four more important celebrity coaches and expands it's catalogue to eight subscription based coaching services making it the largest online publisher of 'Well Being' services in Europe. |
| 2008 | Anxa ventures in the hosted services market Anxa technology team reveal the ACT coaching platform. |
| 2008 | Anxa grows it's subscriber base Anxa's train your brain programme reaches more than 20,000 paying monthly subscribers in it's first year. |
| 2008 | Aujourdhui.com makes waves Aujourdhui.com reaches 200,000 members of it's weight loss service and 1.2 million newsletter subscribers |
| 2008 | Anxa ramps up content production Anxa adds more resources and well being experts to it's Aujourdhui.com team and launches new free channels and free coaching services incluing Europes first professional 'Pregnancy' Programme. |
| 2008 | Web distribution continues to grow Anxa consolidates its web based distibution with a new deal in the UK with Virgin Media |
| 2007 | Anxa heads full blast into the weight loss market Anxa signs three important new coaching licenses with top celebrity authors and TV personalities. |
| 2007 | Anxa re defines its content catalogue Anxa relaunches it's full catalogue of personal development tests across all it's web distribution partnerships with the new 'Train Yor Brain' coaching programme. |
| 2007 | Aujourdhui.com is back online Anxa relaunches 'Aujourdhui.com' as a 'women's well being and weight loss portal. Achieves rapid audience growth. |
| 2007 | Anxa refines it's business model Anxa takes a strategic decision to move all of it's paying services to a 'subscrition' based business model. |
| 2006 | Anxa distribution network continues to grow with new deals with major UK media companies Northern and Shell and Trinity Mirro Group. |
| 2006 | Anxa launches it's first Weight Loss Programme Anxa makes it's first foray into the 'Weight Loss' market with strong results |
| 2005 | Anxa wins new License deals Anxa signs an exclusive deal with FHM France to manage all mobile services and launches new mobile video services |
| 2005 | Expanding Distribution Channels Anxa Signs important new distribution deals in UK for it's web, WAP and Java services including, AOL UK, Orange, and O2 |
| 2005 | Full speed ahead on the mobile catalogue Anxa expands it's mobile development team and signs new licenses with Lucas Films, Freemantle Media and FHM magazine to launch new JAVA games and new WAP iMode based services in Europe. |
| 2004 | Anxa reaches an important milestone In just two years of operation, Anxa sells it's one millionth paid IQ test to a user in China. |
| 2004 | Anxa Launches Products in 4 More Languages Anxa launches its services in 4 new countries (Spain, Germany, Italy, and India) |
| 2004 | Anxa expands into the mobile space Anxa adapts it's catalogue of personal improvement tests for mobile JAVA and WAP |
| 2003 | Anxa services live in China Anxa launches its Chinese versions (Traditional and Simplified Chinese) in China. |
| 2003 | Anxa services live in USA & UK Anxa launches English versions in the United States, the United Kingdom and Australia. |
| 2002 | Anxa Rapid Audience Growth In the first year of operation, Anxa surpasses 100,000 paying users proving the Online Paying Services business model. |
| 2002 | Distribution agreements signed In the first six months of operation, Anxa signs important contracts in France with Wanadoo (France Telecom), MSN (Microsoft), Yahoo, Tiscali, AOL, T-Online, Club-Internet and Lycos. |
| 2002 | IQ Test Released Anxa launches its first value-added service, "Calculate Your IQ”, for the French market. |
| 2001 | Anxa purchases Aujourdhui.com The fledgling company acquires Aujourdhui.com a French entertainment portal. |
| 2001 | Anxa Founded Having sold their first start up (Page France) to Lycos Europe, the three founders established their new venture and decided to call it ANXA coming from a Chinese word meaning 'Self Knowledge'. |
Interested in joining Anxa? The company provides dynamic and fulfilling careers for creative and determined individuals. With offices located in Europe and Asia, employees gain a global perspective and learn to manage the various challenges that come with working in the fast-paced and ever-changing Internet industry. In addition to their skills and experience, candidates must be interested in personal development, health, and well-being.
INTERNSHIPS
Anxa also offers exciting internship opportunities for those wishing to transition from the academe into real world employment. Once accepted, interns can usually expect to work alongside top industry professionals in a dynamic environment where they will develop their talents and learn new skills.
Interested applicants may send their queries and resumes to the contact us page.