About Us



We created Anxa to provide wellness solutions for the 21st century, offering people all over the world the opportunity to eat healthier, live longer, and love better.

CEO Fabrice Boutain states, "It is in Anxa's DNA, culture, and values to create innovative well-being products that are also efficient and effective solutions."

Since Day 1, customer happiness and satisfaction have always been the company's positive obsession. Client satisfaction guides all of our 120 employees' daily operations and the company's long-term strategies. Yes, we have always focused on our clients' needs, interests, and benefits. That's why, in the last 10 years our passionate and hard-working teams have delivered solutions in all areas of well-being, such as:


  • Health and Wellness Social Networks In France, Aujourdhui.com has reached over 1.5 million visitors.
  • Certified Personal Development Tests and Reports Anxa has sold over1 million since 2002.
  • Weight loss and Fitness Online Coaching Programs - By partnering with renowned well-being experts, we have been able to sell more than 500, 000 since 2007.
  • Mobile Applications for the iPhone and Android More than 1 million downloads to date.



Meet the Team


Fabrice Boutain, Founder and Chief Executive Officer

As Chief Executive Officer of Anxa Ltd., Fabrice Boutain he is mainly in charge of developing new markets and maintaining partner relations. A graduate of the INSEEC - European Business School (Institute of Economic Studies with specialization into Entrepreneurship), Fabrice is well known throughout the French Internet industry as a pioneer and first mover.

After selling his first successful Internet venture, PageFrance, to the Lycos group in January 2000, he took two years off to spend time with his family and two children who were born in 2001 and 2003.

In addition to his full-time role as CEO with Anxa Ltd., which he founded with his partners in 2003, Fabrice continues his involvement in other exciting Internet startups as a business angel and investor with more than 15 investments to date.

Watch a recent in-depth interview with Fabrice here:
http://www.neteco.com/255576-portrait-entreprenaute-fabrice-boutain.html


Christophe Boutain, Founder and General Manager of Anxa Alabang

Christophe Boutain is currently the company’s General Manager and oversees the daily operations of the Anxa Regional Headquarters. He initially started out as the Chief Technical Officer specializing on database management and XML language. In 1997, he co-founded PageFrance, an online promotion company that recruits qualified prospects on the Internet and develops value chains via automated sites. A graduate of ENSI, he earned his degrees in mathematics and technology.


Philippe Monteiro da Rocha, Founder and Special Projects Manager

Philippe Monteiro da Rocha graduated from the Institut Français de Presse (French Press Institute), had a long career as editor-in-chief for various magazines (including L’Equipe Magazine), and had also worked for radio (RMC) and television (M6, Arte) stations while specializing in managing and integrating interactive content. Through Pearson Education, he was able to publish two works focusing on Internet market strategies in 1999 and 2001. As Special Products Manager for Anxa, he is mainly in charge of developing and launching new key products and services.


Francis Oudart, Founder and Chief Financial Officer

Francis Oudart runs the company’s financial operations. This experienced senior accounting consultant has been brought on as a result of his broad expertise in Chinese, Asian, and European markets. With his own company, he developed Asia-based production processes in the luxury goods market. Mr. Oudart is also in charge of exploring the various opportunities for company merger as well as acquisition deals.


Ludivine Laurent Director of Marketing and Multi-Channel Sales

Ludivine holds a master’s degree in service management with a track in marketing. She is in charge of the Repeat Business strategy and manages Anxa’s “nutritional and cosmetic supplements” offerings (catalogue, creation, logistics, and distribution).


Amélie Ruby Content Director – Aujourdhui.com

As the French Content Director, Amélie leads the production team in creating the premium coaching programs, freemium solutions, and digital magazine. A true-blue Parisian, she graduated from La Sorbonne with a Masters degree in History and Geography and then earned a specialized Masters in Management (Publishing) with ESCP Europe-ASFORED.


Romina Bagsit-Guiritan Acquisition and Marketing Lab Manager

Romina graduated from the University of the Philippines Los Baños with a degree in Agricultural Economics, majoring in Marketing. She completed her Masters of Management in UPLB in 2004. Romina initially worked as an agricultural researcher before joining the Anxa as a Marketing Specialist in 2004. As the Acquisition and Marketing Lab Manager, she is charge of coordinating Google SEM, Display, and CPM campaigns with international partners.


Trina Epilepsia Communication and Content Consultant

Trina graduated from the Ateneo De Manila University with a degree in Humanities, majoring in Interdisciplinary Studies (Communications). She previously held posts in public relations and sales before venturing into writing. She joined Anxa as a copywriter and is now in charge of the international corporate communication and content development.


Shy Linang Accounting Manager

Shy graduated from St. Louis University with a degree in Accountancy and obtained her license as a Certified Public Accountant in 2002. She first joined Anxa in 2010 as a Senior Accountant. As the Accounting Manager she now leads the team’s planning, organizing, and controlling activities. She also manages the accounting policies and liaises with external parties for accounting and financial matters.


Delphine Michel Head of Nutrition Services – Aujourdhui.com

Delphine acquired her dietitian license in 2002 in France, after which she taught Nutrition and Food Microbiology until 2008. Delphine also ran her own weight loss coaching business before joining Anxa as the head of dietitian services.


Christian Ratier Chief Collaboration Officer

Christian graduated from the Institute of Paris I.T.B. with a degree in Finance. He has had over 20 years of international experience, including a stint as the Vice President of Credit Control in Credit Lyonnais. He joined Anxa in 2010 as its Chief Collaborative Officer and is in charge of the human resources and administrative operations. He also leads the Anxa Culture team in promoting the core values in all aspects of the company's daily functions.