|
| | Company Profile |
Anxa is a developer and editor of Interactive Services in the fields of Personal Improvement and Knowledge Entertainment. The company was incorporated on July 6, 2001 in Hong Kong and London. Anxa is now the European leader in Personal Improvement and Knowledge Entertainment providing both Internet, mobile, and interactive TV operators with proven business solutions and their users with entertaining personal improvement programs.
Users can access Anxa’s services through a variety of communication devices, on the PC, mobile phone, PDA or television, and by telephone using i-Mode and WAP. Different applications are distributed on all these platforms using a single database.
Anxa solutions comprise:
- games and tests to compare yourself with the average population;
- personalized reports to know yourself better (strengths, weaknesses, etc.);
- personal improvement e-books to improve yourself faster.
Anxa leverages marketing and technical expertise from professionals with backgrounds as varied as trading, television and communications. This combination of skills is rapidly propelling Anxa as Europe's leader in IPE value-added content.
Our Vision
Knowing Yourself Better via the Internet, mobile telephone and interactive television.
Our Mission
Providing the general public with affordable Personal Improvement and Knowledge Entertainment content, which, in the past, was available only to selective individuals.
|
 |
|
|
| Who We Are |
 |
Fabrice Boutain, General Manager
32-year old Fabrice Boutain started his first business seven years ago. A graduate of the INSEEC, he had worked in a raw materials trading company in China and in Southeast Asia for four years. He discovered the Internet in Hong Kong in 1996, and co-founded his first start-up company, PageFrance, in early 1997 (the company has since been sold to the Lycos group in January 2000). As the current overall head of Anxa Limited, a company based in London and Hong Kong, he is mainly in charge of developing new markets for the business.
|
 |
Phil Monteiro da Rocha, Content Manager
Phil Monteiro da Rocha, 35 years old and a graduate of the Institut Français de Presse (French Press Institute), had a long career as editor-in-chief for magazines (L’Equipe Magazine), and had also worked for radio (RMC) and television (M6, Arte) stations. He specializes in managing and integrating interactive content. Through Pearson Education, he was able to publish two works focusing on Internet market strategies in 1999 and 2001. As Content Manager for Anxa, he is mainly in charge of developing and launching new products and services.
|
 |
Christophe Boutain, Technical Manager
30-year old Christophe Boutain is currently the company’s Technical Manager, specializing on database management and XML language. In 1997, he co-founded PageFrance, an online promotion company that recruits qualified prospects on the Internet and develops value chains via automated sites. A graduate of ENSI, he has a good mastery of mathematics and technology. He is in charge of developing new applications and managing the technical team based in Asia, in France and in Quebec (Canada).
|
 |
Francis Oudart, Financial Director
Francis Oudart, 50, is currently running the company’s financial operations. This experienced senior accounting consultant has been brought on
as a result of his broad expertise in Chinese, Asian and European markets. With his own company, he developed
Asia-based production processes in the luxury goods market.
Mr Oudart will also be in charge of exploring various opportunities for company merger as well as acquisition deals.
|
 |
Howard Silverfarb, Senior Consultant
Mr. Silverfarb has been an experienced advisor to Fortune 500 companies in the U.S., Europe and Asia for over 35 years. Mr. Silverfarb's career has encompassed top management positions in Booz, Allen & Hamilton, Hay Management Consultants, Alexander Consulting Group, Lehman
Brothers and E.F. Hutton. He has spent the last 30 years living and working in Asia, Europe and Africa while specializing in strategy and organizational consultancy. Most recently, he has applied his expertise to on-line and
Internet companies, and has been actively involved in Anxa's rapid growth and its market/product diversification. Now based in South-East Asia,
Mr. Silverfarb is mainly charged with providing strategic focus and enhancing the company's organizational effectiveness. In addition, as an American, Mr. Silverfarb helps build and exploit Anxa's U.S. partnerships, which include telecommunications, ISP, portal and commercial Internet companies.
|
|
|
|
|
| Facts and Figures |
| Name |
Anxa Digital Entertainment |
| Business |
Interactive Services in the fields of Personal Improvement & Knowledge Entertainment |
| Date Founded |
July 2001 |
| Founders |
Fabrice Boutain, VP - General Manager
Philippe Monteiro da Rocha, VP - Prod. Head
Christophe Boutain, VP - Technical Head
Francis Oudart, Director of Finance
Howard Silverfarb, Senior Consultant
|
| Employees |
40+ |
| Incorporated in |
Hong Kong, London |
| Offices |
France, Hong Kong, London, China, Philippines |
| Corporate Website |
http://www.anxa.com |
| Product Line |
Web, Wap, Java
|
|
|
|
|
| Key Dates |
| Here are some important dates in the careers of the Anxa founders. The links that follow each summary make it possible to open the full press story on-line (in French). |
| 2004 November |
Anxa Added WAP Products
Tests and Tutorials VAS on WAP were successfully launched in France. English and Chinese countries will follow. Spin off of WEB, WAP and Java Business Units.
|
| 2004 September |
Anxa Hit the Market Big Time
Anxa reaches approximately one million paying users worldwide.
|
| 2004 June |
Anxa Added 4 More Countries
Anxa launches its services in 4 new countries (Spain, Germany, Italy, and India)
|
| 2004 January |
Anxa Launched Java Games
Anxa launches its Java mobile catalogue of services with Orange and Bouygues in Europe, and Zingy and Handango in the US.
|
| 2003 June |
Anxa Users Increases
Anxa hits 600,000 paying users on the Internet.
|
| 2003 April |
Anxa China Live
Anxa launches its Chinese versions (Traditional and Simplified Chinese) in China.
|
| 2003 February |
Anxa USA Live
Anxa launches English versions in the United States, the United Kingdom and Australia.
|
| 2002 December |
Anxa Won Huge Audience
Anxa surpasses 100,000 paying users.
|
| 2002 June |
Contract Signed with Big Partners
Anxa signs contracts in France with Wanadoo (France Telecom), Microsoft MSN, Yahoo, Tiscali, AOL, T-Online, Club-Internet and Lycos.
|
| 2002 January |
IQ Test Released
Anxa launches its first value-added service, "Calculate Your IQ”, for the French market.
|
| 2001 July |
Anxa Founded
Anxa Organization is founded and registered in Hong Kong and London. The press and the media were questioning the online advertising business models. First micropayment solution in Europe.
|
| 2001 March |
Philippe Monteiro named administrator of the Sénat.fr club
Net entrepreneurs are invited to the Salons de Boffrand of the Presidency of the Senate for the inauguration of Club.Senat.fr. The association's role is to bring senators interested in the new technologies together with drivers of the "new economy".
» http://www.journaldunet.com/0101/010126clubsenat.shtml
|
| 2001 January |
A new project for the PageFrance trio
The three founders have left Lycos France. Fabrice Boutain, his brother Christophe and Philippe Monteiro da Rocha, who together assembled the French-speaking PageFrance portal that was purchased by Spray France in January 2000 (presently the property of Lycos Europe), have decided to work on a new start-up project.
» http://www.journaldunet.com/confis/010130confis.shtml
|
| 2000 December |
Release of "Netentreprises, succeeding online"
A step-by-step book which advises and counsels cyber-entrepreneurs from acceptance of their Internet concept to the development of a viable business model, while touching on the search for capital investment and the installation of e-traffic strategies.
» Book Presentation
|
| 2000 January |
Spray (Lycos Europe) acquires PageFrance.com to better capture "the French spirit"
"The acquisition of PageFrance displays respect for local cultural identities. We sought out a partner who could bring us complementary services and specific contents", explains Laurent Sorbier, vice-president of Spray France.
» http://www.journaldunet.com/0001/000126spray.shtml
|
| 1999 March |
Fabrice Boutain at the Elysee Palace
President Jacques Chirac received five new economy entrepreneurs, including Jérémie Berrebi (Net2one) and Fabrice Boutain (PageFrance), in order to have students discover the purpose of the global network in this day of the Internet.
» Photo Gallery
|
| |
|
|
|
|
